The iPod Factor

The iPod is the biggest product Apple has. It is the majority bread winner for the company. The iPod helped cement Apple’s improvement by expanding its now large market from computers. To increase growth of the rapidly growing iPod market.

Apple’s entry into the mp3 music player market with its iPod expanded the company’s market and started a turn in the companies strategy. The iPod is a market star that is capitalizing on the convergence of digital consumer electronics and the computer, and Apple’s position as an early mover enabled it to achieve the top position in the mp3 market. It took Apple just over a year to sell its first million iPods. Its second million came in six months and its third million came in four. That's nice growth! In fact, it appears that only its suppliers can slow it down. Apple has indeed dominated the market from all other electronic makers.

Japanese electronic makers like Sony can only watch from a distance as the American computer maker Apple has huge supremacy in the market.

The iPod's counterpart system iTunes software system has also put large profits in the backend of the iPod. The software tag along allows media downloads like music for a fee.

For the future of Apple and iPod only serious mistakes would seem to slow this product down.