What's happening to the WWE?

Last night the WWE held one of their anticipated Pay-Per-View events -- Unforgiven -- and with the viewing figures of current WWE programming falling, it was going to be interesting to see where this event was going to go.

Ratings show that for a few months now, both WWE Raw and WWE Smackdown have been losing audiences, let alone programs such as Velocity and Confidential, which normally draw in small audiences anyway.

Recently, some feel that the WWE have gone too far with one particular storyline with the Raw brand based program -- HLA (Hot Lesbian Action). I myself don't agree with the actual storyline and have no idea where they are going with it, but whether it's a good ploy or not, it is getting the WWE the publicity that some feel that they need -- whether good or bad.

But, could all this be because this is what the company wants us to believe? Do they want us to criticize Raw and other programming?

I, like many, feel that, presently, Smackdown is the better program, but it has nothing to do with the superstars that represent it. It's the storylines. Each week, Raw jumps from one thing to another, whereas Smackdown has storylines that continue from one week to the next.

Again could this all be leading somewhere or what is it exactly the WWE are lacking?

Vince McMahon has said publicly that there will not be a quick fix solution to get audiences back.

What can the do now to rectify the current situation they are in?

I believe what's wrong is that there isn't a stable storyline to hold an audience's attention. There is no storyline that makes an audience anxious for the next program to appear.

Maybe if the writers are stuck for a few ideas, they could just look back at previous storylines -- there could be something there. It was not that long ago where you couldn't wait to see what was happening on Raw and Smackdown. Remember who ran over Stone Cold Steve Austin? The anticipated comeback of the Rock? The return of HHH from a career threatening injury?

Sunday night, Unforgiven had to be better than Summerslam, and let's face it, it couldn't get any worse? I thought the WWE hit the nail on the head of captivating the audience, but will they continue what they have started?

Let's hope we understand why Ric Flair turned on RVD to help HHH retain the title. Let's also hope that they Undertaker and Brock Lesnar feud will continue -- will Matt Hardy be a sting in the tail? It was good to see Stephaine McMahon play Eric Bischoff at his game, too -- please no more HLA -- it may have been good for a while, but its getting stale. But, let's hope for one thing, that the feud between the two is far from over.

It has to be said though the main event of Brock Lesnar and the Undertaker had me captivated to the point that I couldn't believe that it went off air! Just when it was getting to the good bit, too -- Brock being thrown the Unforgiven sign by Undertaker at the top of the walkway. What will happen next? Will the American badass want a re-match at No Mercy in October?

Let's hope that the WWE can pull off one hell of a Monday Night Raw tonight and Smackdown on Thursday. Let's hope we see more stories develop from this PPV and leading up to the next. Let's see something new and innovative -- its been done before, we can see it again.

It also has been rumored that both staff and wrestlers aren't happy with some of the stories that have been going of late. Should writers consult both wrestlers and fans on ideas? Would that be some kind of solution, or would that lead to other problems?

Like a lot of things, when the goings good, it's good, and when it's bad, its bad!

The WWE have been through bad times before and pulled through and got all of us eating out the palm of their hands. Time will tell if this will be the case again.