E-zine

Direct marketing is an integrative system of marketing that uses one or more advertising media to affect a measurable response and transaction at any location, with this activity stored on database.

Advertising is educating the public to who you are, where you are, and what service you have to offer. The only man or organization that should not advertise is the one who has nothing to offer.

The marketing has seen many changes in media in advertising & promotions. Other than TV, radio, telephone and postcard – Online advertising is in nascent stage to grow. If you think of direct contact management and marketing in web space or e-market, email campaigning is fast and active medium.

E-Newsletter or E-zine is an effective promotional tool to promote products, news, knowledge & research rather merely schemes promotions. Stepping to Internet economy, companies run to publish e-zine as thumb rule without real need identification. Just hiring e-media companies and publishing already written contents in defined form is mere foul effort to push your undefined identity. E-zine serves purposes of publication, advertising, news in interest of partners & suppliers and direct marketing.

Company needs to integrate all departments’ views to publish own e-zine. E-zine is more than simple newsletter.

Ponder on following points. Output of pondering process should be right e-zine to publish.

1. About company, industry and product history
2. News (company news like JVs, mergers & acquisition, expansion of departments and nations, market review, events etc.)
3. President / CEO’s letter
4. Press releases, executive speeches & summaries, white papers & technical articles
5. Research & development information including new products & technologies, patents & awards
6. Interview with customer for successful solutions, customer success stories & case studies, outstanding service reports
7. News & articles for customers only
8. Quarterly & annual reports, presentation, analysis done by experts, stock & trading market details, earning & dividends
9. Training programs, employee improvement & suggestions programs, Quality control program details, CMM / ISO effective program details
10. Human resource, People & profiles, photographs
11. New products, improvement in existing products, new models or new versions
12. Articles to help customer, product usage articles, product success articles, How to use notes. Create informative articles, that are easy-to-read and are proofread, that contain useful information and are between 400-700 words. A good article for example is the one that provides you with XXX tips/ways/reasons to do something.
13. Having a good headline for your article will also dramatically help you.
14. Special events & tradeshows
15. Going out of internal show – conferences, sales meetings, seminars, presentation and press conference
16. Integrate stockholders interest news & information
17. Milestones & sales details
18. Publication for advertisement, prints and audio – video (visual & sound tracked) presentation
19. For MNC or giants – international activities report, subsidiaries & branches reports
20. Interviews with company’s key employees, managers and relationship officers
21. Forum & messages
22. Contents, quizzes, puzzles, games, program – any kind of gimmicks stuff. Create a special offer for their readers, customers, etc. This could be a special discount an added bonus gift, just about anything of value to your customers. And mention this on the web site.
23. FAQs
24. Define your target market. Getting targeted customers to your web site will increase sales, because they will have more interest in your product or service than marketing to a general audience.
25. Don't be afraid to uncover an unhappy customer. When you do, take whatever action you must to leave them feeling good about you

The ezine gives you freedom to decide how to do business and when to do it. It literally assures your online success. And it's sure "Worth Its Weight In GOLD!"

You have many choices of ESPs – Email Service Providers – services that help you distribute your online newsletter. And the number of companies grows each day.

Few of respected ESPs.

1. http://www.smartgroups.com

2. Smart Groups - This is a newer service, no annoying ads on top. Your e-list can contain a calendar that you can use for reminders; you can upload files and pictures, too. The only way to delete your e-list from this service is to contact Smartgroups customer service.

3. http://www.topica.com

4. Topica - Very basic. There is a cost involved in adding many members at one time. So before you move your e-list to this service check with their customer support. Topica automatically puts a link at the end of each e-mail with "to leave" directions and you can choose to not have ad's about gambling, sex, alcohol, etc.

5. Yahoogroups.com

6. When you use this service, you will have, for your readers, the largest number of community building tools for members. On the downside, you will find that yahoogroups adds the largest ads to each e-mail and uses 'beacons' and other such marketing behind the scenes products which can result in your subscribers getting unsolicited e-mail.

7. http://www.bravenet.com : Bravenet - Limit 500 subscribers per e-list and double opt-in subscriptions only. You can create as many additional e-lists as you choose. Easy system allows you to e-mail yourself a copy of your subscriber list. Side-note: Bravenet is an excellent company offering many free and low cost services.

8. Campaigner http://g.gotmarketing.com/app/campaigner/website/products/campaigner/campaigner.jsp

9. Cartville is one of the companies that also offers ezine mailing lists along with many of it's shopping cart packages. http://www.cartville.com/app/default.asp?pr=32&id=38376

10. List Universe www.List-Universe.com