Udder Cream: Not Just for Cows Anymore

Whenever you spend time outdoors, your skin is there with you head to toe, protecting your body from the elements and taking a beating.

Following common sense precautions when you're in the sun protects your skin from the harmful effects of prolonged exposure. Wearing sunscreen, sitting in the shade, donning a hat to protect your scalp and long sleeves to cover your arms are a few simple safety measures. Despite your best efforts, your skin will probably need extra attention.

You'll want to make sure you have a cooling, soothing lotion to moisturize your skin after swimming, or to combat the effects of sunburn. Udderly Smooth Udder Cream or Lotion can help return your parched skin to softness with a product fresh from the farm. Bill Kennedy Sr. trademarked the barnyard beauty aid many years ago at request of farmers and their wives who wanted a product to condition their cows' udders that had become chapped and cracked from calving and milking. They also wanted this product to be greaseless, stainless, have a pleasant fragrance, and produce quick results.

"The label says it's a bovine product, but most of our customers have two legs," says Kennedy, a registered pharmacist and CEO of Redex Industries Inc., maker of Udderly Smooth products. Kennedy estimates that today 90 percent of the company's products are used by people and only 10 percent used for cows. "People try our cream or lotion and they're hooked. They find that it really performs on the driest skin problems and they become very loyal customers," he says.

Udderly Smooth is a water-based cream or lotion that absorbs quickly and leaves skin feeling softer, smoother and refreshed, with a light, fresh fragrance. The hand and body lotion is enriched with vitamin E and aloe vera. Unlike other barnyard creams and balms, Udderly Smooth is not greasy or sticky.

A privately owned and family based enterprise, Redex Industries, Inc. is located among the rolling hills and lush trees of Salem, Ohio. The first, second and third generations of the Kennedy family work to produce the "moisturizing" creams and lotions their customers crave. "I remember when we used to make 55 gallons of Udder Cream at a time and it would be in inventory for months. Now our company is ranked as one of the top 20 vendors of hand and body lotions," said Margaret Kennedy as she reminisced about the growth of her family's business.

Bill Kennedy Jr., president of Redex Industries, Inc., says, "The best skin care tip I can give is that I reach for Udderly Smooth after long days in the sun. I use sunscreen products on my family, but invariably someone gets the occasional sunburn. I just apply a liberal amount of Udderly Smooth to the sunburn and allow some time for the cream to disappear. It really cools the sting from sunburn and may even help with the peeling if applied often."

Here are some additional outdoor and sports usage tips for Udderly Smooth Udder Cream and Lotion from the Kennedy family:

* Gardeners use Udderly Smooth before and after working in the garden to moisturize dry, rough hands.

* World class bicyclists use it to combat saddle sores during long challenging marathons.

* Swimmers and surfers take a dip in Udderly Smooth to combat dry skin from harsh chlorine and salt water.

* Sailors use it after tugging on sails and ropes to soothe callused and sunburned skin.

* Professional golfers use Udderly Smooth on hand calluses caused by driving hundreds of balls a day.

* Chill Udderly Smooth in your refrigerator to cool, soothe and restore moisture to sun parched skin.

* Baseball players use it to soften and condition their baseball mitts.

Udderly Smooth products are available at Wal-Mart, Walgreens, Target and other pharmacies and discount stores. For more information about Udderly Smooth (and to see the singing cows) visit the company's website at www.uddercream.com.