Embrace Change to Improve Business

Nobody has to remind us how fast things are changing in life and business. Change is an ever-evolving part of life we can't always control. What we can control, however, is the effect change has on us and over us. Learning to embrace change will open doors of opportunities, help eliminate stress and mental clutter even in the midst of chaos and uncertainty. When you no longer allow change to hold you captive, but set you free, you capture a fresh exciting attitude for creating a larger vision of the future about your life and business.

Jack Welch CEO of General Electric -- acclaimed as the best manager in America -- believes that change is continual and should be embraced for its opportunity. After Welch's rise to Chairman in 1981, he took a fat and happy company that was posting record financial results and set a new course for expansive growth. Jack created his own Winds of Change to bring about an even stronger and more profitable GE. Results: Total assets of $20 Billion in 1991 had a whopping growth to $304 Billion in 1997.

Rigid routines and comfort zones stifle growth and encourage you to resist change. Here are three ideas to help you soar in the "Winds of Fortune."

1. Embrace change and the challenge that goes along with it. Develop the confidence in yourself to survive whatever comes your way. Try new and unexplored ways of marketing to grow your business.

2. Increase your flexibility. Take a serious inventory of your rigid routines and thinking patterns. Then make some deliberate changes in the way you think and operate. Having difficulty in forcing the changes? Look in the mirror; remind yourself that the price of being inflexible results in stifled growth, and being left behind.

3. Stop being content with the same predictable activities every day. Most new ventures, marketing ideas and activities carry an unfamiliar ring and a fear of failure, but these negative emotions are usually short lived.

The real remorse comes when your business fails because you froze in your comfort zone.

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Don L. Price – Sales/Marketing & Positive Change Success Coach, International Speaker, Consultant and Author of Secrets of Personal Marketing Power-Strategies for Achieving Greater Personal & Business Success. www.donlprice.com