Fund For Animals Launches Fall Anti-Fur Campaign

by ANC Staff

The Fund for Animals is kicking off its anti-fur advertising campaign this fall with a full-page ad in the much anticipated "Fashions of the Times" edition of The New York Times Magazine.

The color ad, which features a photo of a baby bobcat with the headline, "She Needs Her Fur More Than You Do," will appear in the magazine on Sunday, August 17.

"This edition of the magazine is ironically themed ‘Guilty Pleasures,’" said Pierre Grzybowski, grassroots coordinator for The Fund for Animals.

"No one should feel guiltier than when buying and wearing skin that was ripped or peeled off the backs of furbearing animals who suffered in cruel traps or on gruesome factory farms," he said.

Animals raised on fur factory farms are confined to tiny cages until they are put out of their misery by gassing, neck breaking, or anal electrocution.

Trapped animals suffer for hours or days in steel-jawed leghold traps, often chewing through their own limbs in desperate attempts to escape.

"Fashion-conscious consumers have the right to know the truth about the animal cruelty that is the main ingredient in any fur garment, including the fur trim on their collars or cuffs," said Michael Markarian, president of The Fund for Animals.

"In the twenty-first century, compassion is the true fashion," Markarian added.

The Fund for Animals’ Fall anti-fur campaign will include the publication of ads on television and radio, in magazines and newspapers, and in other forms of media such as cinema screens and theatre playbills.

The Fund’s "Fashion of the Times" ad is supported by The Humane Society of the United States, the Animal Protection Institute, and the Fur Free Alliance, a coalition of 25 groups around the world working to end the cruel fur trade.

The ad can be viewed online at: http://fund.org/uploads/nyt_fashion.pdf.

© 2003 Animal News Center, Inc.