The Must-Have Remote Control for Father's Day

Dad. The guy who can assemble a bicycle and then teach you to ride it. The man who mows the lawn in a single bound and grills burgers to perfection without batting an eye. The hero who scares away the monsters in your closet and the spider that has you shaking in your boots. Every child can come up with a million reasons why their Dad is the best this Father's Day.

But in most American families, our dads seem to have one thing in common -- their attachment to the remote control. The perfect evening for many dads is relaxing in front of the television in his favorite chair, remote in hand, rapidly clicking through 100-plus channels, stopping only when he finally dozes off.

If dad has difficulty sleeping well at night but has no trouble snoozing in front of the television, it may be time to trade in the old remote control for a new one -- one that can help dad (and mom) get a more restful night's sleep.

Give Dad Some ZZZs

This year, give dad a gift that combines his two favorite pastimes -- clicking the remote control and sleeping -- with The Sleep Number Bed by Select Comfort.

This unique bed has dual-adjustable air chambers that are electronically controlled by a hand-held remote control displaying a Sleep Number A Sleep Number is a number between zero and 100 representing the precise level of mattress firmness that offers ideal cushioning and support for each individual sleeper. For example, using the hand-held remote, dad can program his side of the bed to Sleep Number 65 for a firmer mattress without disrupting mom's softer setting at Sleep Number 25.

"Thanks to our revolutionary technology, sleeping partners can adjust the bed to their individual comfort level without disrupting or affecting their partner's comfort," said Noel Schenker, senior vice president of marketing at Select Comfort. "Because the bed conforms to each individual's body shape and sleep position, the spine and back are more properly supported and the pressure points that can cause tossing and turning are reduced. In fact, in studies conducted at Stanford University and Duke University, participants fell asleep faster and experienced better quality sleep on the Sleep Number bed than on a traditional innerspring mattress."

Is Dad Getting Enough Sleep?

According to the 2002 Sleep Habits Survey conducted by Select Comfort, one in four (27 percent) Americans has trouble falling or staying asleep. Men (55 percent) are more likely than women (36 percent) to say that their sleeping partner needs more sleep than they do. Yet, dad is usually the one dozing off in his chair!

The new technology of the Sleep Number bed can help a majority of adults who do not get the recommended eight hours of sleep needed for good health, safety and optimum performance.

"Choosing a good mattress can make a big difference in the quality of sleep your body gets at night and the way you feel during the day," says Dr. Gary Zammit of the Sleep Disorders Institute at St. Luke's-Roosevelt Medical Center in New York City. "Most people do not realize that their bed is preventing them from sleeping well, and in some cases keeping them awake."

Where to Find Dad's New Remote Control

Select Comfort's products, including the Sleep Number bed and accessories, are sold through more than 300 retail stores located nationwide, including 22 leased departments in Bed, Bath & Beyond stores; through its national direct marketing operations at (800) 535-BEDS; and on the Internet at www.selectcomfort.com.

Courtesy of ARA Content

EDITOR'S NOTE: The Sleeping Habits Survey was conducted on behalf of Select Comfort by CARAVAN®, ORC International 's twice weekly national telephone omnibus survey. The company surveyed 1,019 U.S. adults during February 2002. This survey has a margin of error of plus or minus 4 percent.