Shop Your In-home Outlet Mall for Father's Day

Finding the right gift at the right price for Father's Day just got easier. Best of all, you don't have to leave home to buy it. Thanks to the Internet, you don't have to drive to the mall, fight the crowds and hope for a sale. You can shop when it's convenient for you, and use the power of your computer to find the perfect present.

According to the National Retail Federation, female shoppers think they know best when it comes to finding the right Father's Day gift. Almost 22 percent of female shoppers surveyed were confident that the gift they are buying Dad is something he both needs and wants, but only 11.8 percent of male shoppers felt that way. Among the most popular categories for gifts were sporting goods, clothing, dinner or brunch, books or CDs, electronics, home improvement and gardening tools.

People shopping for outdoorsy dads can turn to SierraTradingPost.com for the perfect gift. The Internet retailer offers a great selection of name brand fitness and high-end casual clothing; footwear; and a complete selection of gear and apparel for specialty sports, all at discounts of 35 percent to 70 percent. Whether Dad is into backpacking and camping, climbing, cycling, water sports, snow sports or hunting and fishing, you'll find something sure to please him.

The easy-to-use Web site features clothing from name brands such as The North Face, Columbia, Patagonia, and Carhartt. The shoe selection includes manufactures like New Balance, Merrell, Allen Edmonds, Teva, and Danner.

"We'd like customers to think of SierraTradingPost.com as their in-home outlet mall, said Keith Richardson, the company's founder and president. "Our Web site is personal and convenient. It offers brand name quality and an impressive depth of products."

Two popular areas of the Web site are the "just added" section, which highlights products that have been added or updated in the past 14 days; and the "bargain barn," which includes especially good deals -- every item is discounted at least 60 percent. If you're looking for a particular item, you can search the site by brand name, item number, keyword and size. If you're the type of shopper that loves to brag about the deal you got, there's even an area that allows you to choose your discount; you can opt to shop for items that save you a specified percentage.

In case you'd like to order a little something for yourself or other family members while you're shopping for Dad, additional shopping categories include women's clothing, travel, kid's corner, home furnishings and more.

Based in Cheyenne, Wyo. since its founding in 1986, the company has a devoted customer following: it ships 5,000 orders every day; 90 percent of orders ship within 24 hours. If you just can't decide between The North Face tent and the Eagle Creek traveling camera case, you can play it safe and give Dad an e-gift certificate -- another transaction that can be completed on the Web site.

Of course, SierraTradingPost.com guarantees your satisfaction "If a customer is not happy with their purchase for any reason, they can return it for a full refund or exchange," says Richardson. The guarantee never expires, he adds.

To explore the complete selection of outdoor clothing and accessories, visit the company's Web site at www.SierraTradingPost.com. For a printed catalog, call (800)713-4534.

Courtesy of ARA Content