Disney Calls a Halt to Mcdonald's Toy Story

Disney has decided not to renew its 10-year agreement with McDonald's for the fast-food chain to include a promotional plastic toy in its Happy Meal range of food for youngsters, the Los Angeles Times reported.
Disney has decided not to renew its 10-year agreement with McDonald's for the fast-food chain to include a promotional plastic toy in its Happy Meal range of food for youngsters, the Los Angeles Times reported.

The decision was taken because of concerns about child obesity. From this summer, there will be no more of the figures, such as Winnie the Pooh, Pocahontas or Snow White, nestling among the fries and burgers and designed to promote Disney films and videos.

The two companies will continue to collaborate on promotions aimed at adult audiences.


© Guardian News & Media 2008
Published: 5/8/2006
 
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