Payday loans could cushion savings fall

Consumers in this country saved an average of £495 each over the first three months of this year, the research found – a far cry from the £680 which was being typically hoarded in the final quarter of 2005, perhaps influenced in part by the onset of the inevitably costly festive season.

Men have fared somewhat better so far this year when it comes to being disciplined and stocking up for the future – saving £594 on average in comparison with women's relatively paltry £403. This, however, is still a good 40 per cent less than they managed to put away in the months leading up to the end of 2005.

Those aged between 30 and 50 were shown to be the most careful savers in the country, having stashed away an impressive average of £679 each over the first three months of 2006. Worryingly, under-30s put away a mere £295 each and this suggests that many of the population have plenty to do to avoid spending beyond their ultimate means.

Commenting on the findings, Jason Robinson - director of savings operations for Birmingham Midshires - said: "The cold weather and delayed advent of spring could account for this disappointing start to the savings year. We know that the months after Christmas often cause a 'financial hangover' and the prolonged winter months cause people to comfort spend in an effort to boost everyday doom and gloom.

"We'd advise savers to think carefully about their spending habits over the year to maintain consistent savings habits and nurture their long-term security."

These findings might in part indicate that Brits have, since Christmas, been stretched when it comes to striking a balance between their short-term spending needs and the obvious requirement to built up a decent financial nest egg for use in the future.

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