Wall St Journal and Post to Share Stories
The Wall Street Journal said yesterday it would begin providing editorial content to the Washington Post, extending the relationship between the two newspapers.
Under the deal, the Post will be able to print up to five international business stories a day from the Journal in its own finance section. Pieces will carry the original writers' bylines as well as a credit to the Wall Street Journal.
The arrangement has been reached against a backdrop of newspapers struggling to adjust to the changing economics of the industry.
Circulations are falling, the advertising market remains patchy and newspapers are being forced to cut costs at the same time as the pressures to provide authoritative news coverage get more intense.
The two American titles have had a relationship since April 2003, when the Asian and European editions of the Journal began publishing selected news and opinion articles from the Post on a daily basis.
The Journal has been expanding its efforts to offer licensed content to other news providers. It provides branded Wall Street Journal pages to newspapers throughout Latin America and to the Globe and Mail in Toronto.
The Journal also provides branded pages from the Wall Street Journal Sunday to 82 newspapers around the United States.
The need to find new revenue streams was recently underlined when the parent company, Dow Jones, said advertising volumes at the US edition of the Journal fell 8% in the first quarter of this year. The European edition suffered a 30.3% decline in March and the Asian edition saw volumes fall by almost 21%.
Under the deal, the Post will be able to print up to five international business stories a day from the Journal in its own finance section. Pieces will carry the original writers' bylines as well as a credit to the Wall Street Journal.
The arrangement has been reached against a backdrop of newspapers struggling to adjust to the changing economics of the industry.
Circulations are falling, the advertising market remains patchy and newspapers are being forced to cut costs at the same time as the pressures to provide authoritative news coverage get more intense.
The two American titles have had a relationship since April 2003, when the Asian and European editions of the Journal began publishing selected news and opinion articles from the Post on a daily basis.
The Journal has been expanding its efforts to offer licensed content to other news providers. It provides branded Wall Street Journal pages to newspapers throughout Latin America and to the Globe and Mail in Toronto.
The Journal also provides branded pages from the Wall Street Journal Sunday to 82 newspapers around the United States.
The need to find new revenue streams was recently underlined when the parent company, Dow Jones, said advertising volumes at the US edition of the Journal fell 8% in the first quarter of this year. The European edition suffered a 30.3% decline in March and the Asian edition saw volumes fall by almost 21%.
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