Sailing: Gbr Challenge Gets That Sinking Feeling

May 29: GBR Challenge's America's Cup campaign could be scuppered by a failure to secure enough sponsorship funding.
GBR Challenge's America's Cup campaign could be sunk before it has left the pontoon. Just a month remains before the expiry of the founder and chairman Peter Harrison's deadline for sponsorship funding to arrive.

The team, who were beaten in the quarter-finals of the qualifying regatta for the last America's Cup, launched a quest last May for a sponsor willing to inject £3.25m a year. But though "significant conversations" are under way with a number of "global brands", Harrison has indicated he will pull the plug on the operation if funding is not secured within five weeks.

"Peter Harrison can't underwrite [the team] beyond June," said GBR Challenge's head of sponsorship and marketing Leslie Ryan. "He funded the campaign 100% last time but said it would be 50% this time. If no partners are found the team won't progress forward."

In an attempt to encourage overseas interest, the UK focus of the campaign - being the first British team in 15 years to compete for the trophy - will be dropped.

It has been a bad week for the GBR Challenge. The Olympic gold medallist Iain Percy signed up to an Italian team, having previously given his "commitment" to the British campaign.


© Guardian News & Media 2008
Published: 5/28/2004
 
Use the feedback form below to submit your comments.
Your Comments:
Your Name:
Use the form below to email this article to your friends.
Recipient Email Address:
 Separate multiple email addresses by ;
Your Name:
Your Email Address: