American Icon: Sam "Wal-Mart" Walton

More than 600,000 people in North America work for one of the Wal-Mart stores. Chances are that almost every American would know of someone working in a Wal-Mart store. In a world that is increasingly being influenced by marketers and advertisers, that is a pretty telling statistic. It is something that advertisers can only dream of. These stores can also be found in countries such as Mexico, Thailand Canada, Argentina, Brazil, South Korea, China and Puerto Rico. The Wal-Mart stores have become a symbol for globalization all over the world. There are Governments in many countries who actively lobby with the Wal-Mart to bring their stores to their country, on the other hand there are Governments who win elections by promising that they would drive out Wal-Mart from their country. Surprisingly for a company that is symbol of American hegemony, its roots are incredibly modest and lie at the heart of rural America.

Sam Walton was born on March 29, 1918 to Thomas Gibson who was a Farm Loan Appraiser and Nancy Lee Walton in Kingfisher, Oklahoma. The family lived in Oklahoma on a farm that they owned until 1923. After the birth of Sam’s younger brother Jame, the Walton family found it difficult to run the farm profitably enough to provide for the entire family. So Thomas went back to his Farm Loan Appraiser job and the family moved out of Oklahoma to Missouri. It was during this period that young Sam began to show glimpses of what was in store. He was in 8th grade at Shelbina, when he became the youngest boy in the state's history to become an Eagle Scout. He was the starting quarterback for the football team at Hickman High School in Columbia and led them to the state title in 1935. He became an honors student and was the President of the Student Body. He went on to major in Economics from the University of Missouri. In order to pay for the schooling he milked the family cow, waited tables, life guarded at the school pool, and delivered newspapers.

Three days after graduation he entered the retail world working at JcPenney's in Des Moines, Iowa as a management trainee earning a salary of $75.00 a month. But in early 1942 Walton resigned because he was be inducted into the military services for World War II. Sam went to serve in the US Army intelligence corps and by the time he was discharged from the war he was ranked as captain. While all this was happening he married met Helen Robson. Her father was L.S. Robson, a prosperous banker and rancher helped Sam start his first store. Sam's first store was a franchisee of the Butler Brothers; it was a variety store. He would stock all the shelves with a wide range of goods with very low prices, keeping his store centrally located so it was easily accessible to many customers. It stayed open later than most stores especially during Christmas seasons, and experimented with discount selling. In 1950, he opened his second store in Bentonville, Arkansas, which was called Walton's 5 & 10.

On July 2, 1962, 44-year-old Sam Walton opened his first Wal-Mart store, in Rogers, Ark. He was joined by S.S. Kresge, who launched K Mart, F.W. Woolworth who started Woolco and Dayton Hudson, which began its Target chain. All these firms focused on discounting, Walton began to drive costs out of the merchandising system, in the stores, in the manufacturers' profit margins and with the middleman. Once he his margins was cut to the lowest possible level and prices were unbelievably low he began to grow Wal-Mart’s sales at a scorching pace. To do this he pioneered a number of practices, which are the standard in many industries today.

He began hanging around competitor’s stores and started hiring their best managers. He started special promotions, the stores were always well lighted and clean, he shared a percentage of the profits with the employees. He pioneered a concept known as self-service. Instead of the cash registers that were located at the counters throughout the store, he placed checkouts located in the front of the store where customers would pay for everything at one time. Anyone who enters Wal-Mart is welcomed personally by People Greeters. Each store awards a graduating high school senior a college scholarship.

Walton conceptualized a unique decentralized distribution system that accelerated growth. In the mid-1060’s attended an IBM school to hire the smartest guy in the class to Wal-Mart’s operations. Wal-Mart went on to become the trailblazer of just-in-time inventory control and cutting-edge logistics. Today Wal-Mart's computer database is second only to the Pentagon's in capacity. Most of his concepts have been successfully adopted by businesses such as Home Depot, Barnes & Nobles, and Amazon.com.

By the 1980s, Wal-Mart had sales of over one billion dollars and over three hundred stores across North America. In 1991, Wal-Mart was the largest U.S. retailer with more than 1,700 stores.

Sam Walton received the Medal of Freedom from President George Bush. Walton died in 1992, as the world's second richest man, after Bill Gates. He passed his company down to his wife, three sons and daughter.