Best Selling Boxing Video Game Franchise Now Includes Women

REDWOOD CITY, CA -- (INTERNET WIRE) -- 10/31/00 -- Knockout Kings(TM) 2001
for the PlayStation(R) shipped today, bringing fans of the "sweet
science" a boxing experience that includes not only the male legends of the
sport, but also eight tough women boxers. The Knockout Kings franchise of video
games by Electronic Arts (NASDAQ: ERTS) continues to be the only boxing game
that showcases such an incredible roll call of the greatest fighters from
present and past eras. Knockout Kings 2001 for the PlayStation(R)2 computer
entertainment system ships early next year.

The Knockout Kings franchise is known for featuring the most famous boxers in
the world. Exclusive to Knockout Kings 2001 are such titans of the sport as
Muhammad Ali, Joe Frazier, Sugar Ray Leonard, Oscar De La Hoya, Lennox Lewis and
Shane Mosley. New this year in Knockout Kings 2001, the women move in and take
center stage. Mia St. John, Christy Martin, Lucia Rijker, Sumya Anani, Chevelle
Hallback, Regina Halmich, Belinda Laracuente and Denise Morietes will all be in
Knockout Kings 2001 for the PlayStation and bring a fresh new look to the game.

The complete roster of boxers in Knockout Kings 2001 is mind-boggling. In
addition to those boxers already mentioned, the game is a virtual "who's
who" of the boxing world. The heavyweight division of Knockout Kings 2001
includes Frank Bruno, Jack Dempsey, Eric "Butterbean" Esch, Michael
Grant, Larry Holmes, Evander Holyfield, Ingemar Johanson, Sonny Liston, Joe
Louis, Rocky Marciano, Archie Moore, Ken Norton, Floyd Patterson, Earnie Shavers
and David Tua.

In the middleweight and lightweight divisions, the game features Julio Cesar
Chavez, Hector Camacho, Oba Carr, Ruben Carter, Roberto Duran, Vernon Forrest,
Marvin "Marvelous" Hagler, Bronco McKart, Ike "Bazooka"
Quartey, Alexis Arguello, Kevin Kelley, Jake Lamotta, Danny "Little
Red" Lopez, Ray "Boom Boom" Mancini, Angel Manfredy, Floyd
Mayweather, Barry McGuigan, Erik Morales, Sean O'Grady, Aaron Pryor, Sugar Ray
Robinson, Danny Romero, Fernando Vargas and Pernell "Sweet Pea"
Whitaker.

As a special perk, hidden boxers are also included in the game from other
sports, such as basketball guard Steve Francis, hockey star Owen Nolan, baseball
slugger Jason Giambi, and football legends Junior Seau and Barry Sanders.

New boxer specific fighting styles enable fans to play as or create a boxer
with a fighting technique that mimics some of the best known boxers of all time.
For example, the "Crab" style can be utilized to fight like Ken
Norton, or the "Freestyle" way of fighting made famous by Muhammad Ali
can be used. The "Slugger" style that Rocky Marciano made famous can
be a fighting technique for those more concerned about offense than defense.

New to the game this year is a feature called Dynamic Punch Control(TM). It
allows a fighter to control every punch in a combination, and it helps the boxer
create and throw limitless new punch combinations. This level of control, in
addition to the breathtaking graphics, is what gives the game a new level of
realism and depth. "Signature moves" give individual boxers there own
knockout punch, or defensive move that leaves the opponent swinging at air.
Better footwork, faster button-response, and quicker punch and blocking moves
make the user feel he truly is controlling everything the boxer is doing in the
ring. It is also possible to select from a number of world famous arenas.

Each fighter has a biography in the game that educates the gamer as to what
made the boxer famous and talks about their approach to boxing. With the ability
to throw hooks, jabs, crosses, uppercuts, body punches, and special counter
punches, it is possible to fight any kind of style in the ring.

Each boxer's strength, weight, height, speed, reach and stamina are factored
into the artificial intelligence to ensure a realistic boxing experience. Also
included are the intangibles that make a boxer great, such as the will to win.
Knockout Kings 2001 factors in a boxers "heart" to gauge that will, as
well as how easily a cut can open on his face.

Setting the tone and attitude for Knockout Kings 2001 is an incredible game
soundtrack. Original music was created for the game by Black Eyed Peas
"It's on", Tash "Destruction," and many other top hip-hop
artists. These songs come on randomly throughout gameplay, but they also can be
selected in the "Slugfest" mode if a gamer likes a particular song and
wants to have it on when they fight.

In addition to the music soundtrack, the production team brought other audio
elements to new heights in order to bring a feeling of realism to the game.
Exciting commentary and analysis from Al Bernstein, Max Kellerman and Teddy
Atlas keep the gamer informed on what is happening from a strategic standpoint.
Referees in the game include Mills Lane and Richard Steel, and they help keep
things fair by calling out low blows, rabbit punches, and other illegal moves
that can lose a fighter points from the judges card. Jimmy Lennon Jr. makes ring
announcements to give the fight a big time feel.

Knockout Kings 2001 for the PlayStation is rated "T" (Teen) by the
ESRB. Consumers may purchase the game directly by going online at (www.eastore.ea.com)
or by calling toll free at 877-EA GAMES (877-324-2637). The game has a suggested
retail price of $39.95.

Electronic Arts (Nasdaq: ERTS), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded in 1982,
Electronic Arts posted revenues of more than $1.4 billion for fiscal 2000. The
company develops, publishes and distributes software worldwide for the Internet,
personal computers and video game systems. Electronic Arts markets its products
under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA.COMSM. More
information about EA's products and full text of press releases can be found on
the Internet at retailsupport.ea.com/press/.

Electronic Arts, Knockout Kings, Dynamic Punch Control, EA SPORTS and EA
GAMES are trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries. EA.COM is a service mark of EA.com Inc. PlayStation
is a registered trademark of Sony Computer Entertainment Inc. All other
trademarks are the property of their respective owners.