Search Engine Optimization Process

Search engine optimization and directory friendliness (http://www.netzsolutions.com for more update)

• When analyzing a site for search engine friendliness it very important to look at four arrears: Architecture, Technology, Source code and Code. Optimization can be accomplished in stages and does not need to be tackled all at once.
• Great text, good link architecture for search engine spiders to follow.
• Directory editors are looking for certain qualities in a web site, such as legibility, ease of navigation, and quick download time.
• Directories are looking for professional designed sites as every site in the directory reflects the quality of the whole directory.

Theme oriented (http://www.netzsolutions.com for more updating)

• Theme can be many things, such as color scheme or subject matter, but in Google’s terms, a theme is the subject matter.
• It also helps you for easy directory submission on major directories like Dmoz.
• Analyze the exact theme of your site and analyze keywords according to that theme.

Website structure (http://www.netzsolutions.com for more update)

• The most important rule in web design is that your web site should be easy to read.
• Removing unwanted tags and putting java script and css into external file.
• Test your site on different web browsers.

Downloading speed (http://www.netzsolutions.com for more update)

• Analyze your site and find out the download time on different browsers and also check out the exact size of your each page.
• As a rule of thumb, no single graphic should be larger than 30 KB to 50 KB, and no single page should have more than 200 KB of graphics.
• Studies have indicated that visitors will quickly lose interest in your web site if the majority of a page does not download within 15 seconds.

Page rank (http://www.netzsolutions.com for more update)

• PageRank™, a system for ranking web pages.
• New web sites take time to rank well in Google and other search engines. Most new sites take time to build up PageRank. Google interprets a link from page A to page B as a vote.
• Checking page rank is simple you have just download Google toolbar it will show you the page rank of your page.

Present keywords in title and Meta tags (http://www.netzsolutions.com for more update)

•Meta tags are included in the html, between the and at the top of the document It is crucial to get the correct information in these as this could decide whether or not your web site is listed.
• The meta tags (in the HTML of each page) for title, keywords and description should be utilized to their full value, and match keywords that appear in the body of the page
• Some search engines (not all) use meta tags to obtain the information about your site - directories don't use them.
• Meta tags are an important aspect of search engine optimization.

Navigation structure (http://www.netzsolutions.com for more update)

• Website navigation is the most important aspect to consider while designing a website. The primary aim for effective navigation is get your visitors to stay in your site and also for easy navigation of search engine.
• This process includes following things
• Organized links.
• Organized links according to the order of importance.
• Clear and prominent.
• Navigation should be clear and prominent. Important Links should be on the top or left as these are the first places our eyes go to.
• Consistent.
• Navigation should be consistent. The important links of your website should be on every page, in the same location and in the same sequence.

Competitor analysis (http://www.netzsolutions.com for more update)

• Who are your competitors? Analysis your competitors to know how fast you will get your site on top with search engines.
• Searching your competitor’s link popularity information like number of sites pointing to them and the nature of websites linking to them.
• Relevancy of site’s linking to your competitor’s sites etc.

Keyword analysis (http://www.netzsolutions.com for more update)

• Perform a detailed analysis to identify the most popular and best targeted keywords for maximum exposure.

Keyword density (http://www.netzsolutions.com for more update)

• The number of times a keyword is used on a web page divided by the total number of words on the page. Expressed as a percentage.
• Made proper keyword density pages.

Content placement. (Use of keywords in text) (http://www.netzsolutions.com for more update)

• Content is the one thing that search engines or spiders are looking for. Content is what people want to see. Providing good quality, relevant content should be the number one SEO technique as it has a huge effect on search engine rankings, yet it is often overlooked.
• Write proper content will boost your ranking in all Search Engines.

Link popularity (http://www.netzsolutions.com for more update)

• The number of sites which link to a particular site. Most search engines use link popularity as a factor in determining the search engine ranking of a web site.
• Although there are software programs available that will search for possible sites and send and automated request to the owner requesting a reciprocal link, we have found them to less effective than a personal approach.
• Avoid taking links from FFA (Free for All) and Guestbook’s as search engine doesn’t consider links from these sites.

Reciprocal link generation. (http://www.netzsolutions.com for more update)

• A hyperlink you put on your website that leads to a partner website. This partner website also has a link back to your website. The link is "reciprocated".

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