IT Marketing: The Multi-Pronged Marketing Approach
IT Marketing is best done by not putting your eggs in one basket. Do some advertising, some seminar-hosting and some networking to build your portfolio of IT marketing.
Approach your IT marketing and advertising with a multi-pronged approach. Think about your retirement account or your investment portfolio. Would you really want to put all of your money into one stock? You probably wouldn't have wanted it to be Anderson or Enron! As you'll learn in this article, you don't want to put all of your marketing eggs in one basket.
IT Marketing: Don't Be Seduced by a Sales Pitch
People get seduced by a sales pitch from a friendly advertising person, whether it's for direct mail, or the Yellow Pages, or some other type of advertising vehicle. They don't have an idea of what they want to do marketing-wise over the next six to 12 months. They don't really have a marketing budget or a marketing plan, and then they end up becoming overly dependent or overly weighted in that particular advertising vehicle.
Come up with your marketing portfolio. That might include a mixture of networking and getting active in a couple of organizations in your area. Don't forget to hold your own seminars-not just go to others'. You can demonstrating your credibility by getting a room of prospects together and talking about a topic that you feel passionately about, that you have knowledge about and that just happens to be about something your company specializes in. This is very effective for IT marketing.
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved.
About the Author:
Joshua Feinberg can help you get more steady, high-paying computer consulting clients. Sign-up now for Joshua's free audio training on proven computer consulting secrets from the Computer Consulting Blog now at http://www.ComputerConsultingBlog.com
IT Marketing: Don't Be Seduced by a Sales Pitch
People get seduced by a sales pitch from a friendly advertising person, whether it's for direct mail, or the Yellow Pages, or some other type of advertising vehicle. They don't have an idea of what they want to do marketing-wise over the next six to 12 months. They don't really have a marketing budget or a marketing plan, and then they end up becoming overly dependent or overly weighted in that particular advertising vehicle.
Come up with your marketing portfolio. That might include a mixture of networking and getting active in a couple of organizations in your area. Don't forget to hold your own seminars-not just go to others'. You can demonstrating your credibility by getting a room of prospects together and talking about a topic that you feel passionately about, that you have knowledge about and that just happens to be about something your company specializes in. This is very effective for IT marketing.
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved.
About the Author:
Joshua Feinberg can help you get more steady, high-paying computer consulting clients. Sign-up now for Joshua's free audio training on proven computer consulting secrets from the Computer Consulting Blog now at http://www.ComputerConsultingBlog.com
Computer Consultants Secrets ™
Get the Computer Consultants Secrets You Need to Take Your Computer Consultant Business to the Next Level
Get the Computer Consultants Secrets You Need to Take Your Computer Consultant Business to the Next Level
|
Use the feedback form below to submit your comments.
Use the form below to email this article to your friends.
- IT Marketing: Measuring the Response
- IT Marketing: Finding Your First Clients
- IT Marketing: What's the Time Frame for Business Success?
- IT Marketing: Using Speaking Engagements
- IT Marketing: Multi-tasking is Key
- IT Marketing: Know the Decision Maker
- IT Marketing: Good Elevator Speeches
- IT Marketing: Using Your Elevator Pitch
- IT Marketing: Your Elevator Pitch
- IT Marketing: Find the Decision Makers
- IT Marketing: Use Trusted Business Advisors
- IT Marketing: Rewarding Referrals
- IT Marketing Secrets on Seminars and White Papers
- IT Marketing: Using Testimonials
- IT Marketing: Finding Prospect Lists
- IT Marketing: Benefits Focused Sales Letter
- IT Marketing: A Case Study
- IT Marketing: Sell Your Expertise
- IT Marketing: Ways to Grow Awareness of Your Company
- IT Sales: Move them From Free to Fee