Viral Marketing : Recommend it
Viral marketing is an effort to use word of mouth technique in Web Space. Word of mouth is limited to offline. What about your Internet based business?
Abstract
Yes I felt it. Neighborhood or friendship is a good source to spread news.
Introduction
It was my style to spread anything in our classroom. Just say " Please don’t tell it to anybody." On second day I found the news on every moth.
"Word of mouth" is an excellent technique for a marketer. Friends, relatives, neighbors, colleges, staff, group, at bar, on dance floor or church everywhere you can spread your message.
It just sparks. Listener himself activates rest flame.
In today’s Internet era word of mouth is coined as "Viral Marketing".
Reading from Glossary
"A self-propagating marketing technique in which the existence of a product or service is spread from person to person across the Internet, creating potentially exponential growth in the visibility of a company's marketing message.
Viral marketing can be propelled by "buzz" when individuals continually pass along the message to friends or it can actually be designed into a product or service, such as Hotmail which promotes its service and its own advertisers by inserting a message in every user's e-mail sent or received through its system." - www.ecommercealmanac.com
"A marketing strategy that encourages e-mail recipients to pass along messages to others in order to generate additional exposure" - www.lsoft.com
"Viral marketing is the extremely powerful and unique ability of the Internet to build self-propagating visitor streams, bringing about exponential growth to a company's Web site. This can consist of such things as affiliate programs, co-branding, link exchanges, e-mail campaigns, and off-line promotion." - www.sitenexus.com
When it comes to give real example of a viral marketing effort, Hot Mail is favorite one.
Hotmail is a classic example of a successful viral marketing campaign. Hotmail's free email service spread like wildfire in the early days because each message that went out via Hotmail contained an offer for the recipient to receive a free email account with the service.
Basics of Viral Marketing
1. Viral marketing is a self-propagating marketing technique.
2. It is spread from person to person across the Internet.
3. Email to a friend, Tell to a friend or such forwarding words are initiated examples of viral marketing.
4. It may spread plus points as well as negative points sometime. So beware of virus.
How to create virus for marketing?
Don’t get too much free
Generally free offers, discounts, downloads, pictures, funny messages, themes or jokes are used for it. But it is not correct suggestion.
Use viral marketing for creating true brand. Don’t invite visitors to download free screensaver of nature where you are doing investment business. Any offer should be related to your business or brand identity.
Too much free never brings vital buyers on line.
Help User to make it viral
If user wants to spread message, he should not feel confused or tired in doing the activity. Give direct tool like "Send to a friend" or "Forward to a group". If forwarding process is too lengthy then user will just use X to come out.
Add value to users
Hotmail's offer was a free email account. It was special for receiver to get this message. If you do not add value to receiver, your message will be not speeded from first entry itself. In India, Monster India or Naukri (a job site) made their presence through viral marketing only. Latter on they used Television or print advertising.
No trouble shooting
Viral marketing is a kind of indirect entry to the viewer’s mind. If I want to forward message to other I should not face any technical troubleshooting. Try to avoid heavy attachments, flashy or unsecured advertisements etc. It dilutes your image. In reality very few people take chance to open them. Smaller, simple and valuable messages work on Internet. Put rest heavy things on your site.
Guidance as promotion
Other than products or application viral marketing works best when one is guided. E.g. Ask Expert for resume writing. If such guidance is given free of cost to certain extend, your viral marketing gets speed of a wind.
Service after Viral Marketing
Once your message is speeded, you are likely to get so many enquiries and requests. At that time if you fail to satisfy users or readers then it creates bad impact on your campaign. So be ready and be enthusiastic. Even if you find lack of resources manage queries accordingly without losing any visitors. Time management is one of factors to work out. More than anything be hopeful and passionate.
"Give them quality. That's the best kind of advertising." - Milton S. Hershey.
Try it out
1. Provide high-quality contents
2. Make whole system User-friendly
3. If you are allowing downloading or wish to do so make everything easily downloadable
4. Frequently update contents and schemes
5. Ponder about rewards, contest and incentives for users
6. Start services like chatting, messaging board or interactive forums
7. Easy mailing: - easy message forwarding components
Conclusion
"Customers buy for their reasons, not yours." - Orvel Ray Wilson
So find out customers reasons, these reasons will create new opportunities to do your viral marketing job.
Yes I felt it. Neighborhood or friendship is a good source to spread news.
Introduction
It was my style to spread anything in our classroom. Just say " Please don’t tell it to anybody." On second day I found the news on every moth.
"Word of mouth" is an excellent technique for a marketer. Friends, relatives, neighbors, colleges, staff, group, at bar, on dance floor or church everywhere you can spread your message.
It just sparks. Listener himself activates rest flame.
In today’s Internet era word of mouth is coined as "Viral Marketing".
Reading from Glossary
"A self-propagating marketing technique in which the existence of a product or service is spread from person to person across the Internet, creating potentially exponential growth in the visibility of a company's marketing message.
Viral marketing can be propelled by "buzz" when individuals continually pass along the message to friends or it can actually be designed into a product or service, such as Hotmail which promotes its service and its own advertisers by inserting a message in every user's e-mail sent or received through its system." - www.ecommercealmanac.com
"A marketing strategy that encourages e-mail recipients to pass along messages to others in order to generate additional exposure" - www.lsoft.com
"Viral marketing is the extremely powerful and unique ability of the Internet to build self-propagating visitor streams, bringing about exponential growth to a company's Web site. This can consist of such things as affiliate programs, co-branding, link exchanges, e-mail campaigns, and off-line promotion." - www.sitenexus.com
When it comes to give real example of a viral marketing effort, Hot Mail is favorite one.
Hotmail is a classic example of a successful viral marketing campaign. Hotmail's free email service spread like wildfire in the early days because each message that went out via Hotmail contained an offer for the recipient to receive a free email account with the service.
Basics of Viral Marketing
1. Viral marketing is a self-propagating marketing technique.
2. It is spread from person to person across the Internet.
3. Email to a friend, Tell to a friend or such forwarding words are initiated examples of viral marketing.
4. It may spread plus points as well as negative points sometime. So beware of virus.
How to create virus for marketing?
Don’t get too much free
Generally free offers, discounts, downloads, pictures, funny messages, themes or jokes are used for it. But it is not correct suggestion.
Use viral marketing for creating true brand. Don’t invite visitors to download free screensaver of nature where you are doing investment business. Any offer should be related to your business or brand identity.
Too much free never brings vital buyers on line.
Help User to make it viral
If user wants to spread message, he should not feel confused or tired in doing the activity. Give direct tool like "Send to a friend" or "Forward to a group". If forwarding process is too lengthy then user will just use X to come out.
Add value to users
Hotmail's offer was a free email account. It was special for receiver to get this message. If you do not add value to receiver, your message will be not speeded from first entry itself. In India, Monster India or Naukri (a job site) made their presence through viral marketing only. Latter on they used Television or print advertising.
No trouble shooting
Viral marketing is a kind of indirect entry to the viewer’s mind. If I want to forward message to other I should not face any technical troubleshooting. Try to avoid heavy attachments, flashy or unsecured advertisements etc. It dilutes your image. In reality very few people take chance to open them. Smaller, simple and valuable messages work on Internet. Put rest heavy things on your site.
Guidance as promotion
Other than products or application viral marketing works best when one is guided. E.g. Ask Expert for resume writing. If such guidance is given free of cost to certain extend, your viral marketing gets speed of a wind.
Service after Viral Marketing
Once your message is speeded, you are likely to get so many enquiries and requests. At that time if you fail to satisfy users or readers then it creates bad impact on your campaign. So be ready and be enthusiastic. Even if you find lack of resources manage queries accordingly without losing any visitors. Time management is one of factors to work out. More than anything be hopeful and passionate.
"Give them quality. That's the best kind of advertising." - Milton S. Hershey.
Try it out
1. Provide high-quality contents
2. Make whole system User-friendly
3. If you are allowing downloading or wish to do so make everything easily downloadable
4. Frequently update contents and schemes
5. Ponder about rewards, contest and incentives for users
6. Start services like chatting, messaging board or interactive forums
7. Easy mailing: - easy message forwarding components
Conclusion
"Customers buy for their reasons, not yours." - Orvel Ray Wilson
So find out customers reasons, these reasons will create new opportunities to do your viral marketing job.
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