Internet Marketing - WWW.MARKET.COM

WWW.INTERNET.COM - This is marketing class. You will learn "How to use the Internet?"

Oh..Je m’excuse. Nothing like that. I just wish to integrate today’s business world with the Internet.

Business means people. Business means selling and buying. Business means communication. Business means busy nest!

Internet is revolution of its kind ever seen in history. It has changed the form of business. It is more than a communication instrument. It is more than data transfer is. It is more than network.

Every tune is meaning full when tagged with song. Internet is becoming the tune for business song.

What is Internet?

Simple Interpretation: Inter + Net.

A "network of networks" is linking millions of computers worldwide for communications purposes.

Little History.

The vast collection of inter-connected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60's and early 70's. A worldwide system of computer networks in which any one computer can get information from/or talk to any other connected computer using the TCP/IP protocols.

Why is Internet so busy?

It is because of millions of computer users.

What do they do?

Business.

Internet is becoming an excellent medium of doing business. Internet is a powerful medium for marketing.

What is e- marketing?

"The process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organization objectives." This is standard definition. If you do everything on virtual basis – on Internet, it is e -marketing.

In simple meaning – any effort kind of marketing through Internet is e-marketing.

Marketing is strategic subject. You need an depth study and out going market knowledge.

Web sites, email, e-branding, e-tailing, e-advertising, e-publicity, search engine and affiliations are keywords in the Internet valley. Each keyword is a vast subject itself. And this is standard one.

Applying thoughts on Net.

Internet is somewhat a different medium than traditional marketing medium.

Pull or Push?

Traditional marketing is pushing concept approach where as Internet is pulling community through concept introduction.

If you are young looking for dates or life partner then do I need to ask about any matrimonial or date web sites? No. If you are looking for a job, then do I need to ask about any job sites? No. Why? It is because you belong to that community.

Technically the Internet is network of networks. But in business terms, it is a network of communities. A web site is a static or dynamic virtual page that gives some data, contents and information to target audience. You head everything with a specific tag. E.g. Tourism, Medical, Computer, Wedding, Religion and what not.

Internet is a global medium. 100 countries, 60000 networks and 30 million users.

Is it feasible to reach everywhere? It is fool moon day’s idea to ask every 30 million users and associated persons. So it is better to target a group who are really interested in your products or services. So pull rather push.

No intermediaries!

Thanks Internet. You can sell without intermediaries. But intermediaries add trust. That’s true. Internet also has intermediaries to add trust, to support network, to strengthen infrastructure. But it reduces and cuts commission agents. It needs agents for security, trust and easy transactions.

Speed in Business

Earlier it was very tough to get global recognition. But the Internet is faster. How many years did Ford take to become known in the world? And check for Yahoo! As it is network of communities, with strategic approach you can reach your targeted customers fast.

Be specific

Narrow down your approach. Apply niche-marketing strategies. It creates wonders. Yahoo is broad cast post. It includes most of the markets. But it is matter of heavy infrastructure, investment and broad interest. If you are keen to target specific class, then match your promotional strategy with specific class only.

Listen to your customers.

Put all common dolls in display. But also get ready to create stupid figured dolls for your customers. Understand what your customers want and offer that. Amazon is a good example to understand this point.

Standardization

What are the differences in 300-ml Pepsi and any branded shirt? Taste and size fix one. Another is having so many varieties. The Internet can easily sell some standardized things. Anything that needs touch or sight cannot be sold on the net easily. Try to standardize your product or service in such manner that you can sell on the net with no confusion.

Know your market

Study your market. Create your own boundary among 30 million users. 30 are enough to create your business. Start targeting. Manage the interested. Sell to the devotees. Market research is necessary even in Internet marketing. Work out 4 Ps policies according to your market understanding.
Vance Havne said, "The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the stairs."

Internet marketing is your strategy to expand your business – your vision. Understanding features are necessary before knowing tools and instruments and how to use them. Be clear with the concept of e marketing.

If a problem is understood then your 85 % work is completed. That’s what we did.