Baby Boomers are tired of the 9-5 - They're "bringing it home".

We are bombarded by advertisements in a myriad of ways. While some advertisements are more subtle than others, they are all designed to grab your attention.

Consumers are becoming more savvy, however, and are less inclined to believe outlandish claims, and "over the top" testimonials. As the network marketing and sales arena attracts more and more educated business men and women, there is a movement underfoot to get rid of the "hype", and it is slowly but surely gaining momentum.

I want to be a part of this new revolution.

The fact is, baby-boomers are getting closer to retirement age, and they are seriously looking to diversify, and increase their income, in preparation. Many of these people are serious, innovative, business-minded people with a lifetime of job experiences and relationship skills to draw from. Today's consumer has "been around the block", and they refuse to be lured by the "get rich schemes". They want the facts, and they want to be treated like the professionals that they are.

These are exactly the kinds of people that you want on your team. So how do you go about attracting the business-minded baby-boomer?...

Well, the first thing you need to understand, if you haven't already figured it out, is that network marketing enjoys a less than stellar reputation. We have been lied to ! People who have been exposed to the strong-arm tactics, and deceptiveness that some networkers have used in the past, are wary of the industry. They want to be reassured.

Here are some things that you can apply today that will bring you the kind of people who will build a business for life.

• Look the part- Wear a suit, carry a briefcase, watch your posture, and project confidence. First impressions are lasting impressions, and like it or now, you will be judged on presentation.
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  Stick with the facts- and have the proof to back it up. There are some pretty fantastic stories, within the industry of network marketing. While you want to share those stories, make sure you have the evidence to back it up. Know where to send people evaluating your business so they can verify that what you say is true.
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  Get educated- You need to be able to speak knowledgably about your company's history, compensation plan and the industry as a whole. Serious business people know the information, and can answer questions.
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  Polish your presentation- use company provided, professional looking, brochures, power point slides, and other tools, and work out a presentation that is concise and accurate. The tools show your potential partner what's available, and your presentation allows people to evaluate your seriousness.
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  Get real and stay real- It is easy to become excited and go off a tangent. There is a big difference, however, between controlled excitement, and "hype". Learn the difference, and don't cross the line.
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  Stay in tune with your potential business partner- Watch for non-verbal clues as to how your presentation is being accepted. Don't be afraid to say, "you look like you don't understand that point. Can I clarify it for you?"

As the business community becomes more educated about this industry, you need to keep pace. If you don't, you will be sitting on the side-lines watching it happen, and wondering where you went wrong.

Shelley Penney is a residual income specialist, trainer and consultant to the home based business trade. If you would like to be part of her group, please visit Go Global Home Page and send an email for consideration.