Nabisco's Cornnuts Sponsors Skaters Association Pro Tour
Top Female Skater Fabiola da Silva To Be Advertising Spokesperson
LOS ANGELES, CA -- (INTERNET WIRE) -- 11/27/00 -- The Aggressive Skaters Association (ASA) announced today that Nabisco's Cornnuts brand has signed on as a sponsor of the ASA 2001 Pro Tour and Amateur Circuits. In addition, CornNuts will also be using ASA World Champion female skater Fabiola da Silva as the product's spokesperson.
"We are really looking forward to working with CornNuts to promote skating at both the grassroots and mass market level", said Rick Bratman, president of the ASA. "The brand management and promotions team at CornNuts really understands how important it is to reach teens in a credible way and is committed to supporting the skating lifestyle."
Known as the top female skater in the world, da Silva has won nearly every major event in extreme sports, including the X Games, the ASA World Championships and the Gravity Games. She will serve as a CornNuts spokesperson and be featured in the product's advertising and POS materials as well as in a CornNuts sweepstakes promotion.
"We are proud to be teaming up with the ASA next year to promote and support skating around the country", said Tim Zimmer, Senior Brand Manager for Nabisco's CornNuts. "We are extremely excited to be deeply involved with ASA at all levels of skating: professional, amateur and high school. We are especially pleased to have Fabiola representing the CornNuts brand in 2001. She is a great person, as well as a great skater."
The ASA Pro Tour is the only professional aggressive skating circuit in the world. Its athletes compete throughout the summer in a series of seventeen events for over $750,000 in prize money and points on the ASA's World Rankings. The rankings determine the best skaters on the planet. Skating is the fastest growing sport in the world and the most popular sport in the US amongst young adults (12-24). It is the only "extreme" sport with an organized governing body and has by far the largest audience base of any of the lifestyle sports.
About ASA
Founded in 1994, The Aggressive Skaters Association (ASA) is the governing body of aggressive skating dedicated to promoting skating around the world. The ASA runs and sanctions events at all levels from local amateur circuit events in 21 countries, to more than 20 of the world's premiere professional events such as the ASA World Championships, the ESPN X Games, MTV Sports & Music Festival, and the NBC Gravity Games. The ASA produces more than 150 events worldwide, builds skateparks in several countries and produces more than 50 hours of television programming each year for ESPN and espn2. More than 7,000 youth compete annually in the ASA's events and all are members of the ASA. For more information, visit the ASA website at www.asaskate.com or call Joelle Polisky at (615) 301-8323.
About Cornnuts
Cornnuts are a toasted corn snack that are seasoned to perfection with a surprising amount of flavor and crunch in every piece. This process produces the crunchy consistency of a nut and a uniquely, far out taste sensation. Cornnuts are the fun, loud and crazy snack that are a great accompaniment whenever you want to have a rockin' time. And, with rad flavors like Barbecue, Chile Picante, Nacho Cheese, Ranch and Original, you won't be let down. Whether after school, with your lunch or as an at home snack, Cornnuts are packed with that major flava you're cravin'. For more information about Cornnuts, visit the website at www.Cornnuts.com.
"We are really looking forward to working with CornNuts to promote skating at both the grassroots and mass market level", said Rick Bratman, president of the ASA. "The brand management and promotions team at CornNuts really understands how important it is to reach teens in a credible way and is committed to supporting the skating lifestyle."
Known as the top female skater in the world, da Silva has won nearly every major event in extreme sports, including the X Games, the ASA World Championships and the Gravity Games. She will serve as a CornNuts spokesperson and be featured in the product's advertising and POS materials as well as in a CornNuts sweepstakes promotion.
"We are proud to be teaming up with the ASA next year to promote and support skating around the country", said Tim Zimmer, Senior Brand Manager for Nabisco's CornNuts. "We are extremely excited to be deeply involved with ASA at all levels of skating: professional, amateur and high school. We are especially pleased to have Fabiola representing the CornNuts brand in 2001. She is a great person, as well as a great skater."
The ASA Pro Tour is the only professional aggressive skating circuit in the world. Its athletes compete throughout the summer in a series of seventeen events for over $750,000 in prize money and points on the ASA's World Rankings. The rankings determine the best skaters on the planet. Skating is the fastest growing sport in the world and the most popular sport in the US amongst young adults (12-24). It is the only "extreme" sport with an organized governing body and has by far the largest audience base of any of the lifestyle sports.
About ASA
Founded in 1994, The Aggressive Skaters Association (ASA) is the governing body of aggressive skating dedicated to promoting skating around the world. The ASA runs and sanctions events at all levels from local amateur circuit events in 21 countries, to more than 20 of the world's premiere professional events such as the ASA World Championships, the ESPN X Games, MTV Sports & Music Festival, and the NBC Gravity Games. The ASA produces more than 150 events worldwide, builds skateparks in several countries and produces more than 50 hours of television programming each year for ESPN and espn2. More than 7,000 youth compete annually in the ASA's events and all are members of the ASA. For more information, visit the ASA website at www.asaskate.com or call Joelle Polisky at (615) 301-8323.
About Cornnuts
Cornnuts are a toasted corn snack that are seasoned to perfection with a surprising amount of flavor and crunch in every piece. This process produces the crunchy consistency of a nut and a uniquely, far out taste sensation. Cornnuts are the fun, loud and crazy snack that are a great accompaniment whenever you want to have a rockin' time. And, with rad flavors like Barbecue, Chile Picante, Nacho Cheese, Ranch and Original, you won't be let down. Whether after school, with your lunch or as an at home snack, Cornnuts are packed with that major flava you're cravin'. For more information about Cornnuts, visit the website at www.Cornnuts.com.
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