Several Promotional Tips for your website

When it is time to begin sending hits to your website the first thing you will want to do is submit it to the primary directories like Yahoo, DMOZ, Web World Index and Joeant. You have a choice of submitting your site yourself or instead using a paid service to do it on your behalf. Once you are completed with the submissions you have the option of using pay per click advertising like Overture. If you are a work at home business you could be on a tight budget, however. In this event their are other methods to drive much needed visitors to your website which are either free or very low cost. The downside is that these methods normally take more time than the paid ones but in my opinion are usually worth the effort, especially if you are a home business which needs to do many tasks in -house anyway.

The first thing you may want to do is reciprocal linking or link trading. The best sites to swap links with are similar but non-competing, of course. As a general example, if your site is a home improvement site you may want to swap with a home insurance company but now with another home improvement business site. This type of linking builds web traffic while at the same time improving your site' link popularity, which will improve your search engine positioning considerably.

After this campaign you can start posting to bulletin boards and/or forums. These are good free sources which can send you traffic while you are waiting for your other efforts to kick in. These sources can improve your link popularity as well. You may also post to Newsgroups (also known as the Usenet) but be extremely careful not to cross post to more than one newsgroups if you do decide to go this route.

You can also submit to the free classifieds like the trendy Craigslist.org. You could also want to search for 'free classifieds' on a favorite search engines and submit to those too. You can post your site to weblogs but only if you have something relevant to add to the discussion. You will certainly want to write some article's as well concerning the subject of your website and post it to the article directories like articlecity.com, for example.
There are numerous other free reprint article directories similar to this one and some will even syndicate your article for you. You get to have your resource box at the bottom of your article and this can increase your click throughs.

Articles will likewise help your link popularity in this way. This is an underestimated method, so be sure to use it.

If you are writing about a topic you know a great deal about, you should be able to write an article in a reasonable period of time. You will also gain expert or authority status on the web for your specific topic area.

For this reason I also recommend joining a discussion list such as Topica or Yahoo groups. You can post replies and new subjects as well as posting your website for additional traffic. This is really another underused method so I recommend taking full advantage of it because the internet is a 'guerrilla marketers paradise'.

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