Heather Mills McCartney Lends Image To PETA

by Sherry Morse and Patricia Collier

Heather Mills, wife of former Beatle Sir Paul McCartney, has joined his crusade against the abuse of animals by letting her photograph appear exclusively on the cover of the 2004 Shopping Guide for Caring Consumers, produced by People For The Ethical Treatment of Animals (PETA).

Now in its fourteenth year, the PETA Shopping Guide features more than 500 companies which have signed a statement promising never to test any ingredients or finished products on animals.

Products ranging from personal care items to household cleaners are included in the Guide.

The Shopping Guide also features a list of pet food companies that do not conduct feeding trials with lab animals and a list of health charities that do not fund animal experiments.

Mills’ endorsement marks her first public support for PETA’s animal rights campaigns. She will appear on the cover of the Guide wearing an ethically produced cotton blouse and plastic shoes.

A former model, Mills became an advocate of abolishing land mines after losing a leg in a motorcycle accident.

She hopes the cover shot for PETA will draw attention to the organization’s good works for animals, declaring on the cover, "Have a look that kills, without killing."

Other McCartney family members are actively involved in animal rights campaigns. Designer Stella McCartney avoids the use of all animal products in her creations, and her sister Mary created a PETA anti-fur advertisement featuring pop star Sophie Ellis Bextor.

PETA’s 2004 Shopping Guide will become available in the last week of October, in bookstores and health-food stores across America. Copies of the Guide can be ordered online at www.CaringConsumer.com, or by calling 1-800-483-4366.

© 2003 Animal News Center, Inc.