Jessica Simpson, Endorser

It was announced Monday that Signatures Network Inc., a celebrity merchandising and licensing company, will launch an "exclusive new program" for Simpson that will fall into the categories of health, beauty, and fashion. Simpson may seem like an airhead, but she is a smart businesswoman. Signatures Network Inc.’s CEO Dell Furano said, "Jessica’s natural beauty and success in both TV and music create endless possibilities for licensing and endorsements. Newlyweds has both enormously elevated her visibility, and highlighted her own interest in beauty and fashion. Young women can really relate to her."

Furano says "fan appreciation products" will hit stores in the next few weeks and will include items such as tee shirts, postcards, calendars, and posters - all featuring Jessica’s face. "Jessica-inspired" jewelry, cosmetics, and perfume will follow this. She and hubby Nick Lachey will also possibly jointly endorse products on the second season of Newlyweds. SNI, according to Furano, has been contacted by all kinds of companies trying to get Simpson and Lachey to mug for their products.

The "Just Jessica" category will feature Simpson’s "witticisms" in greeting cards and there have been talks of releasing a book of "Jessica-isms" such as "Twenty-three is old. It’s almost twenty-five, which is almost mid-twenties." With plenty of material to work with, it seems there won’t be any trouble compiling her thoughts for a book. She has also been approached by Chicken of the Sea to be the new spokesperson after her "is this chicken or tuna" fiasco. On top of that, competitors Bumblebee and Starkist have also approached the songstress about being their spokesperson. Watch out J. Lo, pretty soon Jessica will catch up to you in the world of overexposure!