Animation Studio Marketing

An animation studio is the kind of place that everyone dreams of working at but no one really wants to invest in. The reason is that it is hard to make money in an animation studio. Here are a few marketing tips to help the coolest profession in the world survive and even prosper. Like any business, marketing is key in being successful. The best animations studios play on their strengths, use humor and class, and generally have a good web presence.

Every animation studio has something they are really good at and something that they can’t do at all. Play up your strengths. Let people know what you can do, and let them know that you can do it well. If you are a genius with adobe or you know how to draw killer flash cartoons let that be known. Produce examples of your work, or better yet start a project to show off your work. A good example of this is cartoon solutions animation studio, which helped make starwarsspoof.com. Just remember that this is your time to show off.

Being funny gets a quick buck, being classy takes along time but being both funny and classy gets loyal market share. An animation studio that seeks to win its audience, rather that laugh them to death, will still be around in twenty years. An excellent example of this is the Pixar Animation studio. They sought to give their viewer an emotional experience by taking them on a journey. The result is a long lasting memory of good times when their name is mentioned. Use humor, but use it wisely. Remember there are other emotions that an audience should feel too.

Having a good web presence is a great way for almost any animation studio to get started and stay alive. However, just simply having a website is not enough. You have to work with the people who visit your site to turn them into buyers. One of the easiest ways and animation studio can do is by offering a service on their website. Offer tutorials, sell shirts, do what ever it takes, but have a very easy way that people can contact you to hire you for your services. A good example of this type of animation studio promotion is again cartoon solutions. They sell character packs on their website. These reusable packs allow user to make their own animations and they promote their services.

If you are starting an animation studio think small and diverse at first. Be willing to take on any project that you can to get the experience, but more importantly to get your name known. You may also have to use a different business model at first. You might just want to run a simple affiliate program through your website. You might want to offer cheap standardized design for flyers. Use your imagination because few people will be able to get paid directly for their work right at first. As you work you will find your nitch; that thing that you can do better than anyone else. As you find this exploit it. Position yourself as the only person a client should trust to do that thing.

An animation studio is a hard thing to make profitable, but the people who use their creativity not only for their work but also their business will succeed. Just remember that a successful animation studio will play on its strengths, play on all of the viewer emotions and have a strong web presence. These ideas are not only ment for animation studios but also for Illustration artists, computer animators and any other company that is in entertainment production.

Justin Grover- 10xMarketing – More Visitors –More Buyers –More Revenue. If you would like to see an example of a great Animation Studio please click on Cartoon Solutions.