Web Site Optimization Chapter 1

Why Only Optimize For The Search Engines

First things first! Why do I keep seeing lame looking web sites at the top of the major search engines? I will tell you why. These web sites concentrate on search engine optimization only and forget a fundamental principle. Looks. Nobody wants to return to a web site or stay on a web site if it looks bad.

This is the very first thing an amateur web master should be thinking about. A web template is worth its weight in gold if it looks professional. Nobody seems to want to spend the money or time into creating a sharp, professional looking web site. If you decide to forgo the template and want to try to create a template from scratch, please keep the background white. No jazzy background pictures. This could distract your visitors from your product or web site content.

Your color scheme needs to match. Plus keep the amount of colors to a minimum. Why? To many colors can make your web site visually confusing and your visitors may not stay long enough to find out what your product(s) are. Your theme should be obvious. Tell your visitor exactly what you are selling with a keyword rich description. A logo is a must. This will help your web site stand out amongst the millions of other lame sites. Do not forget to add alts to all your pictures including your logo.

Other important factors are: About us, Privacy Policy, Sales page, Refund Policy, Contact Information, Feed Back Forms, FAQ’s and Email Lists. These are all topics I will elaborate on at a later date. But for now, follow these guidelines if your a web master looking to professionalize your web site and if your not. Well, just get out there and have fun. For more info on how to professionalize your web site go to:
The Best Damn Links Page.