![]() Susan FriedmannSusan Friedmann, Certified Speaking Professional (CSP), is a how to coach specializing in the tradeshow industry.* She works with organizations who want to boost their exhibiting results by attracting new business at tradeshows. * She designs and implements strategies for show organizers and exhibitors who want to retain and grow their customer base. * She also works one-on-one with exhibit managers and conducts national and international presentations and workshops. Originally from London, England, Susan has been a successful speaker, consultant and author for over 20 years. As an innovative, insightful and high-content speaker together with her extensive tradeshow experience and background, she is a popular expert choice presenter and trainer for corporations, associations and convention organizers worldwide. A prolific author, Susan has written and published ten books, several of which have been translated into numerous languages. Most recently, she compiled and published the latest books on exhibiting, the three volume, Secrets of Successful Exhibiting series, with over 30,000 copies in print. Her latest book Meeting & Event Planning for Dummies, was published in July, 2003. Susan is a regular contributing writer to numerous professional and trade publications. She has appeared on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg’s Small Business. Susan is a National Board Director of the National Speakers Association, and a Certified Speaking Professional. A CSP is a dedicated professional with a proven track record of continued speaking excellence. It’s the highest earned designation from NSA with less than eight percent of the total membership having achieved it. She was also a former adjunct faculty member at San Francisco State University, former contract speaker for Fred Pryor Seminars, and a past president of the American Marketing Association - Cincinnati Chapter. Interests and Hobbies: In her spare time Susan enjoys practicing yoga, hiking, and works as a literacy volunteer for the Federal Bureau of Prisons. Homepage: http://www.thetradeshowcoach.com |
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- Bring on the Baby Eyes
- The Secret Weapon Every Savvy Exhibitor Should Use
- Niche Marketplace Demands Exhibitor Efficiency
- 27 Exhibiting Do's and Don'ts
- Back To School Supplies
- That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit
- By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows
- Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know
- Show Me the Money: Maximizing Tradeshow ROI
- Begin at the Beginning: Secrets for Success
- Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
- The Power of Podcasting: What Exhibitors Need To Know
- What’s In A Name? The Six Essential Elements You Need To Know
- Just a Click Away: Using the Internet to Facilitate Your Market Research
- Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press
- What To Do When Nothing’s New: Five Strategies for Success
- Strong Arm Sales Stop Success Cold
- Wagging the Dog : Plan Ahead for What Happens After the Show
- Make Some Noise: Seven Super Promotion Steps
- Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask
- Countdown to Success: Twelve Things to do Twelve Months in Advance
- Preshow Planning Equals Success: 10 Essential Questions You Have To Ask
- Keep One Ear to the Ground: Essentials for the International Exhibitor
- Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign
- Rut Busters: Changing Your Trade Show Routine
- The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y
- Sex Sells…Or Does It?
- Is Sponsorship Right for My Company?
- Super Sleuths: Using Trade Shows to Investigate Your Competition
- Back to School: Booth Staff Basics
- Seven Secret Spells for Exhibiting Success
- The View from The Aisle: Attending A Trade Show
- The Teamwork Alphabet
- Expecting the Unexpected Can Save Your Tradeshow
- Are You Throwing Money Away?
- Motivation ABC’s: Tune Up Your Booth Staff
- Every Minute Matters: Discerning Attendee Types
- The Lean, Mean Profit Machine
- Benefiting From a Regular Exhibiting Workout
- Exhibiting Wizardry
- Five Marketing Nightmares and How to Prevent Them
- Building Brand Awareness Through Tradeshows
- The A-Z of Exhibiting Overseas
- Making a Hit with Your Marketing Campaign
- Useful Tips for Evaluating Your Meeting Venue Options
- At Your Service: The Ten Commandments of Great Customer Service!
- 30 Tips for Keeping Meeting Expenses to a Minimum
- 10 Tips For Bringing Your Event To Life
- The Power of Buzz
- 7 Strategies for Handling Last Minute Meetings
- Determining Visitor Types
- Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"
- Sponsorship: A Key to Powerful Marketing
- Cutting Down Your Trade Show Budget
- Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them



