Dave PyeThirstyPony.com is a Search Engine Marketing (SEM) blog written and maintained by David Pye, a Boston and Toronto-area SEM Consultant. Subject matter is focused on Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Social Media Optimization (SMO), press release optimization & more. SEM isn’t just about leading horses (or ponys) to water anymore. From organic rankings to the checkout confirmation page, marketers must consider every stage of the online buying process when using their website to sell products or capture leads.Dave was first bitten by the internet bug while at University in Canada in the early 90’s and it’s been his professional focus ever since. Having worked as a content/web developer, copywriter, graphic designer and project manager, he set his sights on Search Engine Marketing in 2001. David has extensive experience in all areas of SEM, including Pay-Per-Click Campaign and Affiliate Program management.
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