Mitchel Harad

Mitchel Harad is a renouned expert in online marketing and advertising, including cost-per-acquisition, paid search, affiliate marketing and online loyalty programs. As co-founder and CEO of GetRelevant, Mitchel was a pioneer in performanced-based marketing, which now represents the majority of online advertising spending. At GetRelevant, Mitchel raised $10 million in capital, rapidly grew the business from zero to $4 million in annual revenue, and consummated the acquisition of the Company by Spain's Telefonica (Fortune 500). Next, Mitchel boot-strapped Bay Area Surplus into a successful online marketer and retailer, before selling that firm to its largest client. Mitchel began his career as a Financial Analyst with Chase Securities Inc., and holds an MBA from the University of California's Haas School of Business and a BBA from Emory University.

Interests and Hobbies:
I am an avid fan of entrepreneurship and innovation, and actively network throughout Silicon Valley to stay on top of the latest trends. I recently launched my first blog, Mess You Made, covering lesser known strategies and developments in online marketing.
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