 Roger HallRoger Hall discovers and develops programs, pay-per-click ads and tools to help you succeed in your Google campaigns. As Roger says;I started online in 2004. My first website was marketing swimwear for my wife. We probably had about 250 visitors in 3 weeks and sold... absolutely nothing! I couldn't understand it! I had a great looking site. I had cool-looking buttons. Plus what I thought was good web copy and a host of other bells and whistles I was positive would lead to sales. There's an old saying in accounting that I think would be good to mention right now. Here it is... THE NUMBERS DON'T LIE So let's do the math real quick. I was prepared, remember? If 250 visitors produced 0 sales, that means I had a response rate of: (drum roll please)...ZERO PERCENT! You shouldn't have to put up with that. So through testing, trial and error I've developed a series of winning techniques using Google AdWords and website pages to produce winning campaigns.
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