Marissa Mayer, CEO of Yahoo, posted to her corporate blog announcing and explaining the changes to Yahoo’s look and feel. She introduced the "new" Yahoo with the following: "Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences. Since streams of information have become the paradigm of choice on the web, we’re introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles. Whether you are a sports fanatic or entertainment buff, you can easily customize your newsfeed to your interests. And, to make Yahoo! even more social, you can log in with your Yahoo! or Facebook ID to get articles from thousands of news sources as well as those shared by your friends."
In general, Yahoo still has the same information that it's always had, but it’s being presented in a way that Mayer and the company hope will resonate with users. Even tech savvy web users still use Yahoo as their news source, simply because it’s maintained a fairly enjoyable and intuitive interface over the years. It’s not Google, so one never felt compelled to search for things on Yahoo and could instead simply click through the day's top news articles.
In addition to the new features described by Mayer, Yahoo has also made its look more consistent across various platforms. The Yahoo that you see on your desktop is going to be almost identical to the one that you see on your smartphone or tablet. For those who disliked the dreaded Yahoo Mobile website, this will surely be a welcome change. Yet, as with all changes to popular services, many commenters are up in arms about Yahoo’s new look. Of course, it’s always the people who are unhappy who complain the loudest. Most users may actually like the changes - but we’ll have to wait and see how that turns out.
In general, Yahoo still has the same information that it's always had, but it’s being presented in a way that Mayer and the company hope will resonate with users. Even tech savvy web users still use Yahoo as their news source, simply because it’s maintained a fairly enjoyable and intuitive interface over the years. It’s not Google, so one never felt compelled to search for things on Yahoo and could instead simply click through the day's top news articles.
In addition to the new features described by Mayer, Yahoo has also made its look more consistent across various platforms. The Yahoo that you see on your desktop is going to be almost identical to the one that you see on your smartphone or tablet. For those who disliked the dreaded Yahoo Mobile website, this will surely be a welcome change. Yet, as with all changes to popular services, many commenters are up in arms about Yahoo’s new look. Of course, it’s always the people who are unhappy who complain the loudest. Most users may actually like the changes - but we’ll have to wait and see how that turns out.
