"The difference between the right word and the almost right word is the difference between lightning and a lightning bug."
— Mark Twain
— Mark Twain
Social media has acted like a catalyst in flourishing many businesses. Having a social media presence has become critical for the growth of all businesses. This is because followers actually visit the social media pages of a company before deciding whether to buy its products or not. Hence, it becomes necessary that you hire a social media manager who can help you gain maximum mileage from your social media pages, without allowing it to affect the reputation of your business adversely.
As social media for a business dictates investment of a lot of time, effort, management, and monitoring, it is essential that you hire a professional. This Buzzle article will give you a few reasons why you need a social media manager.
You have the option of hiring an intern who claims that he is a 'social media expert', but first ask yourself if this will do any good for your business. In most cases, it won't. You need a social media professional to drive traffic to your business's social pages. Imagine what will happen if an employee who is not a social media expert tweets something that brings more brickbats than bouquets for your business. Any racist or sexist comment, or slander against someone from your company's social media pages, will be enough to land you in trouble. Hence, hire a person who knows the importance of your business's social media pages and uses them wisely.
Your business's social media pages on websites like Facebook, Twitter, YouTube, Tumblr, Pinterest, Google Plus, etc., will reflect the integrity of your company. All these platforms should, therefore, be utilized to build the reputation of your business. One wrong move and all your goodwill will go for a toss. The last thing you would want is an amateur posting something exactly similar to your competitor, or rather something out of character. Companies are very careful about who is in the driving seat of their social media wagon. A wrong choice can cause the company to face a public relations crisis. Hiring a social media expert will ensure that only the right information is put across. Thus, social media vehicles will only help in building and strengthening your business's brand and reputation.
If you are a small-sized business, which is rapidly growing into a large one, you will need the help of a social media professional to reach maximum number of people. He will have to work round the clock to get people to follow your pages, and post intelligent content to keep them from leaving. Also, if you are into a business with a technical niche, the posts will have to be worded such that they will be understood and liked even by non-technical people. As the number of people who follow you on social media grows, you stand a better chance of gaining more business. You will have to tweak your posts continuously to meet the needs of the growing audience. Thus, hiring a professional social media person can help you tap in to the resource of prospective customers. This will certainly help you increase the size of the business.
A social media manager has complete knowledge about what is trending in the industry. He can strategically post on subjects through your business social media accounts that will hold the attention of the target audience. Not only this, he also ensures that the content is compelling and entertaining. He also knows the exact timing, through social media analytics, when there are maximum number of people tweeting about a certain thing, or visiting the Facebook page of the company. He times his post such that they have maximum readers, which helps in gaining social media mileage for the business. He ensures that the content on the social media pages speaks about a certain subject, if it is an important day. For example, during Christmas, you will find that the central theme of all the posts will be related to the festival. Keeping a tab on all this, and readying the posts before time needs a professional for the job.
Your social media manager understands which hash tag is trending right now and plans to utilize it for the benefit of the business. In the dynamic domain of social media, where trends change even before you blink, it is necessary to keep up with what's new. Your social media manager knows what is currently in vogue when it comes to social media, and whether or not implementing it will benefit your business. If he thinks that your business does not require a social media account on a certain website, he will advise you not to get one. He will ensure that you are a trendsetter and not merely a trend follower.
If you have an amateur, who is not a social media expert, looking after your social media pages, it can prove to be a huge mistake. He may have other work and may not take his social media responsibilities seriously. While your followers are busy discussing something important about your products on your Facebook page, he will miss out on the conversation and will not reply on time. Social media is all about capturing the right moment and keeping the readers engaged. Your whole effort of having the social media pages will not serve the purpose at all. Hence, it is advisable to hire a social media manager who will act as a dedicated resource for handling these responsibilities. He will monitor the social media pages 24/7 and post at the right time. He knows that if he fails to do his duty, he will lose his job.
Many social media skeptics may think that it is not necessary to pay a person for just tweeting or posting. However, you will need a person with a professional approach to cater to your business's social media requirements. A social media professional will know how to give recognition to your products through social media campaigns, and generate interest and curiosity around them. He will also be able to monitor and measure the metrics for calculating the return on investment. He will also formulate how to use the data derived and implement it for the benefit of the company. He will also have to deal with senior management to understand what they intend to focus on when it comes to social media. Your office employee who lacks social media know-how will not be able to do justice to your business's web pages. The person who handles social media should have abundant knowledge about both, social media management as well your business. Only then will he be able to combine both for the advantage of your business.
Being a social media professional, the manager will combine a traditional marketing approach with modern social media marketing tools to hike the revenue of the company. He will also utilize CRM along with social media. This will help you to maximize your marketing efforts, and reap good returns on it. He will make new applications, and generate interesting topics to retain the interest of the followers. Also, he will develop a social media policy that will lay the foundation of your company's social media guidelines. Not only this, he will also develop and implement smart social media strategies. He will also develop social media advertising plans to reach a maximum number of people and for promoting your products.
Social media is here to stay; in fact, it is going to go a long way. Because of its evolving nature, it is essential that you hire a social media manager for incorporating continuous innovation in the social media pages of your business. Many firms have recognized the importance of social media and have started recruiting a social media team. Also, it is important that you hire a social media professional for measuring the results of the various social media campaigns. He should display qualities of thought leadership, social listening, and communicating the right message. These are only a few reasons to hire a social media manager, but there are many more which exist. Now that you know why you need a social media manager for your business, check his previous online campaigns and their impact before hiring one.