Why Nofollow Links aren't Bad

Why Nofollow isn't Bad

I've heard so much debate lately on why nofollow sites should be avoided lately, that I have to say that i really do agree with a lot of it.

If you don't already understand how dofollow and nofollow links work here's a brief explanation.

A dofollow link is a link on a web page that a search engine will follow to the website and count that link as a backlink and use it to evaluate page rank and assign value based on it.

A nofollow link is a link that tells the search engines not to follow that link because it is not worthy. Thus it does not count as a back link and often isn't followed.

Many webmasters believe that it is unethical for websites to expect you to add content to their site and in return not give you a link for your trouble and in theory, i have to say I kind of agree with the sentiment.

However that isn't to say nofollow links are all bad, as they form an essential part of natural link building as I'm about to explain.

The thing is that having a few nofollow links pointing to your website makes thing look natural as nofollow links account for over 40% of all outbound links on the net, so if 40% of you links aren't nofollow it may actually look like you've been doing some unnatural link building and you don't want to look spammy.

So there is a place for nofollow links on the net, but I suggest you get them from nofollow bookmarking sites as it is far easier.

Don't waste time writing articles for nofollow directories though as it's just time consuming and personally I don't think they deserve the content. Use sites like Buzzle that are higher in quality and protect link dilution with their one link policy.

Other than that, enjoy building natural, respectable links.

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