What If You Could Triple Your eBay Revenue Today?

I am going to explain a insider approach that can quadruple your eBay income. This system is so cool. However, very few eBay sellers employ it, in spite of the fact that it takes very little work. So, what is this insider income generating?

Backend Sales!

Let me share with you an example of something I did. I noted there were some eBay sellers who were selling enormous lots of greeting cards. Remarkably, when I first checked it out, there was a batch of 1,000 cards for sale, with only two days remaining in the auction. Can you guess what the top bid was?

$1.00!

Can you believe it? The winning bid went a bit higher, but not by much. When the auction closed, the high bidder ended up with 1,000 greeting cards for under a penny per card.

There are a number of eBay sellers who routinely market lots of twenty-five greeting cards at $5.00 or more. How much profit could you generate if you bought 1,000 cards for $1.00 and then turned around and sold them for $5.00 per batch of twenty-five cards? $200.00, which is a twenty thousand percent return on your money! Hard to beat.

By the way, there are deals like that all the time on eBay. You can discover many of them by conducting some basic eBay market research.

However, this article is not about uncovering bargains on eBay and selling them at a good return. That will be a topic for a future article. So now, back to backend sales (no pun intended). :)

These giant lots of greeting cards come up for auction on eBay frequently. So, I decided to use them as a backend sale product. Here's how I went about it.

I purchased a huge batch of cards at around two cents per card. I then developed an order form to sell the cards for $0.20 each (you can always boost the price later). Every time I shipped an item I sold on one of my auctions, I just included a sample greeting card & envelope with an order form.

When my customer (high bidder) received item, they were surprised and happy to find that I had enclosed a complimentary greeting card that they could use (nice little gift). In addition, they saw that they could purchase more top notch cards, at only twenty cents each, in lots of twenty-five. Since most cards usually sell for $2.00 to $3.00 per card, that represented a savings of greater than 90%. That's a pretty impressive deal.

The cool thing about this strategy is that anyone who ever buys something from me can become a lifetime customer. They may buy cards from me for far into the future. My initial "one-time" sale to them can become a lifetime revenue stream, as they reorder greeting cards over and over again.

You can use the same strategy. The only thing you have to do is identify a consumable product that people buy, use up and buy again. Purchase the product on eBay for at a bargain price, or through a reliable discount product source. Make up an order form that you can include with your online auction sales. Then, kick back and watch the cash roll in. Very cool!

Remember, your backend products don't need to be greeting cards. That is just an illustration of something I happened to observe. You may discover other fantastic consumable products that are a more relevant fit for the type of items you normally sell on eBay. What you really want is to uncover products that people will buy from you again and again.

To summarize, backend sales is basically the process of selling more products to buyers who recently purchased an item from you. The best time to follow up with a potential lifetime customer is when they are already happy with a recent purchase and they are in the "buying mood."

Remember, the ideal backend product must be consumable. Once you get a new customer, you want to offer him something that he will need to reorder from you whenever he exhausts his supply. This will create life-time buyers that can be the source of a perpetual income stream for you.

Scott Memmott is the founder of Auction Autopilot, where you can receive a Free eBay Secrets Insider Report that will reveal to you how to sell on eBay