Web 2.0 Marketing: Some Hazards Associated With Web 2.0 Marketing

If you own a network on Facebook or Myspace, you can create special groups for pre-existing customers. Not only will they have a chance to discuss aspects of the product with each other, they may even come up with some innovative ideas. Without a question, when people communicate with each other, all kinds of creative and new ideas can blossom into practical applications. Unfortunately, group dynamics can also work against the unwise Web 2.0 marketer.

It is important to recognize what business owners associated with yahoo groups have known for decades. In essence, they have learned that they can make more money off their target audience if they pretend they are interested in the well being of the group members. In addition, they also know that they must limit the number and type of blatant sales pitches. With Web 2.0 marketing, it is crucial to make sure that group members do not catch on to the true objective of the group owner.

Among other things, you know how it feels to be treated as a number and not as a person. When that happens in your personal life, it can make you very upset. It is important to realize this if you are going to use Web 2.0 to market products and want to take advantage of the kinds of group dynamics that drive this kind of market. As may be expected, a little bit of honesty at the beginning can go a long way to diffusing any future situations. Web 2.0 marketing is very effective, if you make it work.

Fabian Tan is the author of the free 51-Page Report:

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