Video Marketing : Why Using Online Video is the Best & Easiest Way to Build Your Home Business Fast

There is a big buzz in the home business and internet marketing industries right now. I'm not talking about web 2.0, which seems to be the biggest buzzword of all time. The new buzz has to do with video, or more specifically, video marketing.

Online video has now become the fastest way to generate traffic, leads, and sales. A home made video posted on video sharing sites (like YouTube and Google) can pop up in the first page of search engines within days or even minutes.

Search Engine Optimization (SEO) is still very important, but it takes a lot of time and can get very technical. A video made by someone who doesn't know internet marketing can quickly show up on the first page of Google and rank higher than a traditional webpage that tooks weeks or months to rank using SEO. So why are most people still not using videos to market their home businesses?

If you have a home based business and you aren't using videos to market it, you are missing out big time. In fact, its almost like throwing away money.

Videos are important to your business for several reasons:

• Videos build a strong relationship between you and your prospect. People only buy from those that they know, like and trust. Using online video is the best way to gain your prospects trust and get them to buy from you.
• Videos convert higher than any other medium. Prospects who see your video are already pre-sold on your product or business opportunity by the time they visit your website, and are more ready to buy from you.
• Videos sort out your prospects quickly. Only those that like you and your message will click through to your website. This will save you a lot of time and energy.
• Videos are also very cheap to produce. Video cameras and video editing software is now very affordable, making it very easy to shoot, edit, and produce videos.
• Videos are usually free to distribute. Most video sharing sites let you post your videos for free and this is an excellent form of free advertising for your business.
• Videos let you reach millions of people at once. 51% of all the content on the internet right now is video, and 12% of all internet traffic is generated by YouTube (12% of everyone on the internet right now is watching YouTube). This shows that video is the best way to share your message with the masses.

Despite knowing the power of video marketing, many home business owners are still scared or put off by the idea. Some think that it's complicated, while others just don't want to put their faces on camera. Other's use the famous "I have a face for radio" excuse.

Well, making a video is not complicated and your looks don't matter either. What matters is the message in your videos. In fact, there are several people out there who are far from attractive but are still generating tons of traffic, leads, and sales by using video.

The biggest tip I can give you if you haven't made a video yet is to JUST DO IT! I can't say it simpler than that. Everyone gets scared and nervous before shooting their first video. You have to get over it and go for it. It's not as hard as you think. In fact, you will find it quite interesting and enjoyable.

Once you make a few videos, you will begin to get a hang of it and enjoy the whole process (especially when the traffic, leads and sales start rolling in).

Nobody can make your videos like you, because there is only one you in this world. This is a very important concept in video marketing. You have to stand out and be unique, and the best way to do this is by being yourself.

People tend to have very effective "B.S. Detectors" that sniff out those that are pretending or lying on video. Always be yourself and you will avoid this situation.

You don't have to speak perfectly either. Mistakes are allowed. In fact, mistakes let the viewers know that you are human, and they will connect with you even more.

I hope that this article gave you a better idea of the importance of video marketing for home business owners

Lights, camera, action! Start shooting videos today.

May your business grow and prosper.