Types of Catalogs to Use in Your Business

If you are in business, you must have encountered, at one time or another, a certain type of catalog that would go well with your marketing campaign. Printed catalogs are very popular choices when it comes to getting your products and services out in the market.

Your catalogs definitely can provide your target audience with your list in one marketing package. With its many pages, your catalog printing can provide your target clients with what you have to offer in just one sitting. Even if they are waiting for their turn in a dentist’s clinic, a catalog of your products and services may encourage them to consider your business for their own needs.

In addition, if this is the first time you are considering printed catalogs for your marketing strategy, knowing the types of catalogs can help you produce the most appropriate for your marketing needs. There are two business catalogs that you can choose for your business:

The Supply Catalog

This type of catalog is best for businesses that engage in selling their products at wholesale prices to other businesses. This means that you supply your associates and other stores with your own products and services, and then they resell your items to their set of customers.

Just like any other catalog, your printed collaterals should also list the items or products you are selling, their prices and pictures. Additional information with the supply catalog includes the shipping details, how you can order, the packing arrangements, and other details you need to know if you are a reseller.

What makes this type of printed catalogs different from the ordinary catalogs is that they are more simple and practical. You do not need much design and artwork to attract your target audience, as resellers only need the details on prices, shipping and special discounts. The more your catalog’s design is clean, crisp and less distracting especially in the images, the faster it is for your resellers to decide their product order.

The Retail Catalog

This one is what most people know about. When your business is selling a variety of products directly to your target clients, your retail catalog can help you showcase your business.

Retail catalogs always have images and pictures to present your products and services. Your goal is to entice and encourage your target clients to buy your products or avail of your service that is why you need to make your printed catalogs interesting and attractive.

You need to do one thing only – to attract your target clients enough that they would want to order from your catalogs right away. Hence, each item in your catalog should be able to entice your readers to buy and order. That is why you have to invest in a great design for your catalog.

Although both catalogs are different, they have one thing in common: both should be designed in such a way that they fit what your target clients are looking for. When they do, it would be much easier for you to offer and sell your products to your clients and prospects.

Kaye Z. Marks is an avid writer and follower of the developments in printed catalogs or catalog printing.