Travel Mugs Make Great Business Promotional Item

Learn the great way to promote your business by using a travel mug as an advertising specialty item.
The mornings can be hard for some of us to get going. For a morning person maybe not, but the rest of us require a little help. The most popular way to get moving in the morning is with a warm cup of coffee. Since life moves at a fast pace, there is no time during the week to sit and enjoy your cup of coffee. That is what makes travel mugs so helpful; you can enjoy your brew on the go.

The majority of coffee mugs are made with an insulated metal layer or thick ceramic material. The design and material keeps drinks warm for an extended period of time and is easy to clean. Many models are even safe to throw in the dishwasher so that you can use them over and over everyday.

I find insulated travel mugs to be so useful that I thought they would be the perfect business promotional gift. I was able to have my business logo, slogan, and contact information printed right on the side of a batch of good looking travel mugs. I was so excited about how nice they looked that I immediately started handing them out to current and potential customers as an advertising specialty item. Even those who don't drink coffee daily appreciated the functionality of an insulated travel mug; the perfect way to remind them of my business with each use.

It is not even necessary to brew your own coffee. Use your coffee mug to fill up at the local coffee shop or convenience store. Sometimes, especially at small coffee shops, they will give you a discount for bringing in your own mug. You could even be rewarded with a repeat customer discount for using your own mug every time you come in.

Even those who don't enjoy a daily cup of coffee have a handful of uses for a travel mug. The material that the majority of mugs are made out of is simply an insulation lining. This means that cold or hot drinks can be enjoyed from your mug. Some may use their mug for tea, soda, lemonade, ice water, or even a smoothie. They could keep a beverage cold for a day at the beach or keep one hot for a December football game.

If you are trying to give an even nicer promotional item, try dressing up the coffee mug a bit. You can purchase a small bag of gourmet coffee beans and have them nicely arranged and wrapped with the travel mug. I have found that some people really enjoy receiving a mug with an assortment of teas, or cocoas too. This is a classy way to make your promotional item stand out and it really is a practical gift.

Coffee mugs are such a handy item when trying to get moving in the morning or keeping a drink at a desired temperature. Their usefulness makes them the perfect business promotional item. By putting your logo on the side of the travel mug you are reminding the customer about your business every time they use it.

Emily Power is a marketing consultant and is associated with the Empower Your Image Business Promotional Products website. The site is an excellent, low-cost resource for advertising specialty items and custom logo imprinted products.

By rob tendick
Published: 12/24/2006
 
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