Trade Show Promotions

Trade Show Giveaways
Here is everything you need to know about trade show giveaways...

A Sign of Maturing – Trade Shows Sans Booth Babes
A look out how "booth babes" are being removed from trade show displays at many of the major trade shows.

Improving Trade Show Return on Investment
Some tips for increasing your return on investment from exhibiting at trade shows and conferences.

The Secret of Your Trade Show Success
A handful of ideas on how best to succeed at the next trade show you attend.

Planning Ideas for Successful Trade Show Exhibits
Trade show exhibits can be revenue generators that fuel your company’s lead pipeline. Ideas to improve your trade show results.

Trade show promotional gifts: it's all about image!
When used correctly, the right combination of promotional gifts and items emblazoned with your logo can work wonders for your brand.

Secrets of Trade Show Selling: #4
In this lesson, you will find out what a "furnishing failure" is and why it’s of critical importance to set up your trade show booth with furnishings carefully planned.

10 Secrets of Trade Show Selling: #3
In this article, you will find out why and how to Exploit Your Space.

10 Secrets of Trade Show Selling: #2
It’s the same critical rule you have heard time and time again. When it comes to real estate: Location! Location! Location! In this article you will find out why location is so all-important when it comes to the tiny piece of VERY EXPENSIVE real estate a trade show booth represents -- and the strategy for choosing the most productive and profitable -- spot in the room.

Secrets of Trade Show Selling: #1
Have you ever wondered why people exhibit at trade shows? Why they take the time? Why they spend the Money? And why most of them walk away with little or nothing to show for the effort? This article covers the first of the Secrets of Trade Show Selling -- Exhibiting with a Purpose.

The Secret Weapon Every Savvy Exhibitor Should Use
Exhibitors spend a tremendous amount of time & energy attempting to spread their marketing message to more & more people. Word of mouth marketing is one of the most vital marketing tools which should be used by every savvy exhibitor in order to boost ROI.

Niche Marketplace Demands Exhibitor Efficiency
Niche marketplace stands for tailoring some or all of the product line to meet the needs and desires of a specific target audience. Making the most of your limited resources to promote a wide range of niched goods and services is crucial. The trend toward niche markets necessitates some changes in how you exhibit.

27 Exhibiting Do's and Don'ts
An organiser of a Tradeshow must look into various aspects for it to go on smoothly. All information that the target audience - the exhibitors may want to know should be presented in a lucid and luring syle. Simultaneously certain practices have to be avoided. Here is a list of several Do's and Don'ts to make any Tradeshow a roaring success.

Why Participate in a Trade Show at ALL?
Asking the Right Questions Can Add Value to Your Trade Show Investment

Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know
Look at the show floor. Check out the attendees. They look ordinary enough -- but they have secrets for successful selling. Dirty little secrets that they'd never tell anyone, not even under duress. These secrets are strong unifying factors influencing buying decisions. If you, as a smart and savvy trade show exhibitor, tailor your exhibit accordingly, you'll come away with higher sales every time.

Show Me the Money: Maximizing Tradeshow ROI
What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.

Begin at the Beginning: Secrets for Success
You never get a second chance to make a first impression. Beginning well means you're half done. Once you've established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier.

Choosing the Right Tradeshow(s)
Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose?

Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
Participating in a trade show is expensive. From the minute you express interest in exhibiting at a show, you're flooded with sponsorship opportunities. All sponsorship opportunities are valuable -- to the right exhibitor. There must be a good match between the exhibitor, their goals and objectives, and the results the sponsorship can deliver.

The Power of Podcasting: What Exhibitors Need To Know
What's the most precious commodity in the world? The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most precious commodity is something you have an almost endless supply of.

How To Stand Out at Your Next Trade Show: Engage All The Senses
In the hyper competitive world of trade shows trying to stand out from the crowd can be quite challenging. It seems that everyone has a nice display, great graphics, brochures and the typical ball point pen or koozie with logo which makes it difficult to be different.

Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press
Many exhibitors don’t know how to work effectively with the media. Exhibitors wring their hands in despair when not a single word about their new products show up in the trade publications. It’s a no-win situation – but it doesn’t have to be!

What To Do When Nothing’s New: Five Strategies for Success
There are years when companies struggle to survive. Other years, it takes every ounce of effort just to maintain market position. Is it even worth exhibiting during these times? Do the results of participating in a trade show while your company’s in a lull phase justify the costs?.... Absolutely! In fact, it is precisely at these times when not participating could hurt your bottom line....

Web Boosts Trade Show Profit
How the Internet can produce profit and traffic at trade show displays.

Participating in a Trade Show or Convention? The Right Promotional Products Can Do Double Duty.
If your company participates in trade shows or conventions, its ultimate goal is to generate business. The right promotional products can be a big help in doing just that.

Generating Leads And Making Sales: Advice For Trade Show Exhibitors
If you are getting ready to set up a trade show booth for a show, then you are already being business-savvy and doing the smart thing. Trade shows are one of the best ways to market your products or services and advertise your business to interested buyers.

Using Banner Stands to Increase Trade Show Traffic
Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands.

Strong Arm Sales Stop Success Cold
By engaging attendees in conversation, questioning and listening more than talking, and truly focusing on solving the attendee’s problems, you are far more likely to make a sale the attendee is satisfied with. Train your team to have a needs-focused approach...

Wagging the Dog : Plan Ahead for What Happens After the Show
Preparing for post-show activities is one of the wisest decisions you can make..... By clearly deliniating your plan for after the show, you’ll be able to streamline your operation....., and maintain valuable business relationships. Key to this are....

Make Some Noise: Seven Super Promotion Steps
Trade shows are all about promotion. To maximize your success it is imperative to make promotional efforts above and beyond merely showing up at the next event.

Getting the Most from Attending a Trade Show
Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for.

Trade Show Giveaways: What Works
You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right?

Preshow Planning Equals Success: 10 Essential Questions You Have To Ask
The early bird gets the worm. The same holds true for trade shows -- the most successful exhibitors are those who start planning at least ...

Keep One Ear to the Ground: Essentials for the International Exhibitor
There is an element of risk in international exhibiting. There are certainly things you can do to minimize your company’s exposure to risk. One must weigh the perceived risk against the possible rewards and make a reasoned judgment call. To do that, use the MAP formula:....

Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign
It is important to remember that your trade show campaign should be fully integrated into your marketing plan as a whole. Consistency in corporate image is key. Humor can be a great way to convey your marketing message....

Rut Busters: Changing Your Trade Show Routine
Routines can easily become ruts, especially at a trade show. It’s also one of the biggest mistakes you can make. Exhibiting is, by its very nature, is a constantly evolving art. To be successful, you need to....

The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y
Generation Y are trendsetters. If you can attract Generation Y’s attention, you’ll get the other two groups as well..... How do you attract Generation Y? It may be trickier than you think.....

Sex Sells…Or Does It?
Does erotic enticement equal exhibiting success? It might – but only if you recognize that using sexually appealing spokespeople to attract attention to your exhibit is one component in a cohesive, coherent marketing strategy. They should have a clear, defined role in your marketing plan.

Is Sponsorship Right for My Company?
How do you know that sponsorship is right for your company? Is there a way to determine if underwriting aspects of a trade show will help your bottom line? Absolutely......

Super Sleuths: Using Trade Shows to Investigate Your Competition
While industrial espionage is never a good idea, there’s nothing illegal or immoral about asking the booth staff a few pointed questions. The answers you receive can be illuminating and useful. Even the smallest competitive advantage can make a huge difference in your bottom line.

Seven Secret Spells for Exhibiting Success
Just as there are seven planned volumes to the Harry Potter series, there are seven secret spells you absolutely have to know in order to succeed at your next trade show. Luckily, they’re all outlined right here.

The View from The Aisle: Attending A Trade Show
To get the most from attending a trade show, you have to have a clear strategy in mind. Knowing what you need to accomplish before, during, and after the show is the first step toward success.

Expecting the Unexpected Can Save Your Tradeshow
Catastrophes come from out of nowhere. However most problems can be solved by means of advance preparation. This would assure a smooth sailing, no matter what happens.

Are You Throwing Money Away?
To get the most use out of your booklets, be sure to pack them full of common sense, grass roots, basic, practical, how-to information. Address everyday concerns in your industry. The booklet serves as a reminder and reinforces your position as an expert in the field...

Every Minute Matters: Discerning Attendee Types
Set one foot on the trade show floor and instantly you’re surrounded by people. The good news is that between 80-90 percent of the attendees are often there to purchase new goods and services. The bad news is that other 10-20 percent can eat up lots of valuable floor time. How in the world do you identify who are valuable prospects and who are ‘just looking’ in this throng of people?

Benefiting From a Regular Exhibiting Workout
The purpose of a regular exhibiting workout program is to revitalize, invigorate and rejuvenate your exhibit marketing strategy.

Exhibiting Wizardry
In the wonderful world of exhibiting don’t you yearn for that magic wand to give a quick magical fix to your tradeshow trials and tribulations. Wouldn’t it be nice to have attendees motivated to flock to our booths because they wanted to and not because they had to?

Five Marketing Nightmares and How to Prevent Them
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. While, critical mistakes in your marketing campaign can have the opposite effect.

Building Brand Awareness Through Tradeshows
Branding is not a sales and marketing gimmick. Instead it refines and defines corporate culture and identity. A brand must have meaning to its consumers, its organization and its employees. Brand is an emotional link between you and your customer. It is what people buy when they buy your product or your company.

The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product’s export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers.

Determining Visitor Types
The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor.

Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is a very inexact science leaving room for a multitude of errors to occur. Learn to avoid 10 of the most common marketing mistakes that exhibitors often make.