Did You Know?Tumblr was 6 years old when Yahoo acquired it for USD 1.1 billion in 2013.
Tumblr is one of the most popular micro-blogging platforms on the Internet today. Teenagers and adults in the age group 20-40 make up most of its user base. Currently, Tumblr hosts 194.3 million blogs and 83.1 billion posts. That's a lot of content! So, if you are marketer, or a promoter, or anyone who wants his content to get a lot of exposure and also get conversions, then Tumblr is where you should be focusing your maximum energy and efforts.
To boost exposure and conversions, you need people (followers) to read/watch your content. Surprisingly, it is not a tough job to increase your follower base to thousands. So, if you don't know how, then use these 9 tips to increase your followers on Tumblr.
1. Buy Followers and Use Follow-back Schemes
There are many who advocate against these schemes (me included), but the point is that these tricks can help you get started on Tumblr. Many people don't trust and like to share content from any blog with very low follower count. High number of followers add credibility to your profile. While a higher number is always better, one may get suspicious about a blog with poor content having thousand of followers. Now, before you get (not gain) more followers, take some efforts to set up your blog and create pages for your Mission, About, and Contact Us sections. So, when someone checks your blog out of genuine interest, it will appear like an established blog having thousand of followers. Remember, you must also carry out other activities, which are listed below, at regular intervals. You can also participate in follow-back schemes, and gain followers without even spending a dime.
A Word of Caution: Before you buy any followers, make sure that they are real people having an active account with profile pics.
2. Make Your Blog Attractive
Have you noticed how popular websites and blogs look? You don't have to read their content and browse through their archive to know who they are. The design says it all. So, pay attention to the theme that you'll be using while setting up your Tumblr blog. The choice of theme actually depends on the purpose of the blog. If yours is a photo sharing blog, then you better get a theme made for sharing pictures.
3. Be Sociable
Tumblr is also a social network where people can share, like, and comment on other's content. So, if you want more followers, then you have to be a sociable personality.
a. Like and reblog other people's posts
Social networking works on the phenomenon of give and take. So, if you like and reblog (share) someone's post, then he/she will return the favor most of the time. I didn't say always because it depends on what you share, who you are, and who they are. I mean status-wise. Don't share some big brand's post expecting that they'll share yours. They might share your content once in a blue-moon. Again, it depends on the quality of your content. Sharing content from a well-known entity has its plus points too. Your followers will like and comment on it. Do not share someone's content without opining on it. You should also explain why you shared that content.
b. Interact with other bloggers
If you follow someone, then they are likely to check your profile and follow you, if you share good content. You should comment on posts shared by others. Just keep in mind, that nobody likes derogatory comments. If you don't like anything, then keep it to yourself, unless you feel like it shouldn't be on the Internet. If you give constructive feedback and post clever and witty comments, then people feel compelled to check your profile.
4. Set Up a Niche Blog
Niche blogs and websites always have a loyal audience. So, don't start a blog just for the sake of blogging. Select a niche of your interest. It should be neither be too broad nor too narrow. The point is, you should never run out of content ideas. You should always have something new to share with your followers. Reblogging doesn't work if you are trying to rank among search engines results.
5. Be Devoted to Your Blog
Take your blog and its followers seriously. Share great content regularly. There is no upper limit to how many posts you can share in a day, but the question is, how many good quality posts can you share in a day? You should daily share at least 1 to 2 posts on your blog. It is not always necessary to create content. You can also reblog someone's post, but with proper attribution. Tumblr also has an option to schedule your posts. This is highly useful for maintaining the posting frequency.
6. Post Unique and High-quality Content
You have followers because they like what you share. Make it a habit to only post high-quality and unique content on your blog regularly. Do not bore your followers by sharing the same posts again and again. Also, make it a habit to share different types of content like photos, videos, trolls, infographics etc.
7. Promote Your Blog
You have to promote your content via different social media channels like Facebook, Twitter, LinkedIn, Google+, Blog commenting, etc. Ask your friends to follow your blog on Tumblr. Use your pages on other social networking websites to divert traffic to your Tumblr blog.
8. Tag Your Posts
Without tags, your posts will not get the exposure that they deserve. Also, care must be taken while choosing the tags. Always choose from among the popular tags. The tags should represent a broad category to which your post belongs. Also, don't use irrelevant tags.
9. Organize Giveaways
You should organize giveaways as often as you can, to keep people interested in checking out your blog again and again. Who doesn't like free goodies? For getting maximum results out of the giveaway, you can set certain preconditions, for e.g., in order to participate in a giveaway, a visitor must follow "my_blog.tumblr.com
" and reblog this post.
A point to remember here is that it will take a few months of continuous efforts before you start seeing the desired results. This is why it is advised to get the first batch of followers by follow-back schemes and money. Do share your results and experiences with us in the comments section below.