Tips on Using Postcards to Maximize Marketing Results

As marketing costs go up, we need to find better ways of achieving maximum marketing results without spending the entire budget. The postcard is an inexpensive method of:

* keeping in contact with long-term prospects
* cross-sell, up-sell, re-sell to exisiting customers
* re-activate dormant accounts
* distribute updated information
* invite prospects to attend an event or seminar
* offer your website URL to potential customers
* say 'thanks' to your active clientele
* make announcements
* send appointment reminders
* kick-off special offers or a sale

By sending the cards out First Class Mail and including the endorsement for "Address Service Requested," you should be able to clean up your list. See: http://www.usps.com. By using this method, you will be notified of the updated addresses and the cards themselves will be sent on if the address has changed. Instead of concentrating on a single mail-out, concentrate on an overall campaign.

Using proper relationship-marketing to keep in touch with leads will let you cash in on sales which other less-thorough marketers have left hanging. This kind of relationship-marketing is focused on the overall relationship rather than just one transaction. If your marketing message is created to offer valuable info to your prospects during the entire decision-making process, the improved relationships will start to really show at the bottom line.