▸ Affect indicates an instinctive reaction that is given to a stimulus. An affective reaction is manifested before the cognitive processes required to form an emotion take place. Some theorists believe that an affective reaction is the result of a prior cognitive processing of information, and that our likes and dislikes, and feelings of pleasure and displeasure are based on cognitive thought process.
▸ The cognitive theory describes behavior in terms of the flow of information. Cognitive science is used to analyze how the brain processes information. Trying to understand the surroundings and making sense of it, is cognition.
▸ The word 'conation' comes from the Latin word conatus which means a natural tendency or impulse. The conative part of our mind determines how we act on our thoughts and emotions. Our instinctive style of acting is known as our conative style.