The war of Lotro Gold Service

Since April 25, 2007，LOTRO has been running open to the world,as the story Lord of the Rings for background,with the relative performance of exquisite pictures, and the ease of operation, a considerable part of Europe and the United States players got attracted, the game story also designed to be sensible, especially in clearance of many game cases,and make people very surprised.

But the game operations has been only taken about half the time, not just number of gamers rising rapidly, another potential peripheral value-added service is also growing in the game with the rapid growth, which is the LOTRO Gold trading services, we know game world of warcraft, even in the earlier,game gold has been trading for many gamers are in a familiar! However, the number of such incidents is divided into two factions: the one is purely RTM transaction, should be given severe strike ;the other one is reasonable and acceptable trade, because by its nature, this part of players are gold-buyer and powerleveling-buyer; A small number of players hold a neutral attitude that should not cause inflation excessive in the virtual economy or over-exploitation of resources and circumstances in game, and they think its acceptable.Actually the situation is not as expected or imagined.

Judging from the current types of virtual value-added services in LOTRO, it continued the usual practice of other games, virtual gold dealers also drive the LOTRO Powerleveling during the gold-trade, the current toppest level can be improved to 50, the follow-up situation will get more updated according to the development of the game itself, while these value-added services operation in the most game companies are on the basis of World of warcraft! the leap is easy from WOW to LOTRO, they even fully understand the psychological characteristics of players, because there will always easy likes of players, they are always prefer the changing through other peoples' assistance so they don't need to do any work, Well, this is a big part of people's cake, how to divide up this market with sustained growth, this is also an economic battle outsides the game LOTRO!

The representative of a Well-known North American value-added network service company "Usfine.com" once said, we did a nice comprehensive preparatory work at the very start, because We prepared very well on the early market research on LOTRO , both in the game operability, and in the player's satisfaction tracking, we have persons engaged in such work, so after officially listed in the game, our gold sales is very good, at the same time powerleveling services are perfectly fits the needs of the players, this is our prophase campaign for occupying the market, and the follow-up will be a very brutal fighting, the current price of competing situation is not very favorable to each gold-operator, but we have made full preparations for the market.

We can not anticipate the future competition, it can not estimate that if LOTRO operators will give big strike or tolerated to the virtual game services in the latter part of the whole operation , but its conceivable that such emergence to value-added industries and the growth is the result of the market demand,and also many gamers they often need a desirable service which they think this is advisable, because it brings the same happiness with an exchange of real money and the exchange of virtual money! More interesting is that,behind the exchange,there is a brutal competition without smoke that we could not see!