The Spread of Mobile Communication in Pakistan and Its Numerous Benefits

The mobile phone revolution in Pakistan started off with the deregulation of its telecommunication sector.
For a very long period, the people of Pakistan were serviced by an old and poorly operated telecom setup. Installation and restoration of landlines was a bothersome experience with customers making several trips to the complaint centers before any problem could be effectively solved. Poor quality, excessive national and international calling prices and mismanagement all made Pakistan Telecom one of the most disliked utilities in Pakistan. But all that became history with the deregulation of the telecommunication sector in Pakistan at the start of the twenty first century.

The step, which was meant to help mostly the customers and businessmen in Pakistan, paid off past hopes. The substantial population of above a hundred and fifty million Pakistanis was a key incentive for mobile phone and cellular companies all over the globe and in spite of licenses being handed to a good many big international firms, the pie was big enough for all to take pleasure in and prosper.

Cellular call prices dove quickly as the competition increased and services like incoming calls, which were in the past charged heftily, soon became free. Other services like text or SMS messages became really easy on the pocket and emerged as a fresh and highly frequent kind of interaction. Teenagers and youngsters just could not get their fill. To further appeal to a younger consumer base, special low prices were introduced for late night calls with additional concessions available for a personally picked number on the same net. Internet surfing capabilities on cell phones and picture messaging soon made their debut as well.

At approximately the same time, cell phone equipment improved tremendously, allowing cell phone users to carry compact, more manageable phones that were fairly easy on the pocket. Internationally known phones like Nokia, Sony Ericsson, Samsung, LG, Blackberry and Apple’s iPhone were all easily available and there was a cell phone to accommodate any and every individual's requirements and price range. Chains of cell phone sellers sprung up all over the nation with the up-to-the-minute styles obtainable a short time after their international debut. Chinese and resold stolen phones were also widespread at significantly lower prices with entire malls selling these phones. Folks, who had not subscribed to a landline in their generation, now had access to economical and high quality mobile phone communication.

Cellular phone corporations gave consumers with a substantial number of pricing choices and packages. Many companies provided a pre-paid and post-paid billing choice, with several convenient locations to pay for bills or buy credit. Scratch cards were broadly circulated and were obtainable in nearly all retails shops, large and small. Small service providers like handy-men and fumigators, who were now carrying cell phones, could be contacted anywhere and saw their profits expand considerably. Very quickly a cell phone became an important part of regular life. It was thought of as easily accessible and an important way to communicate in case of emergencies.

The mobile phone telecommunication sector soon surpassed the normal cable based fixed lines in terms of subscription and share. So incredible was the expansion that Pakistan was at one time the fastest growing telecommunication business across the world. Competition between the main companies forced not only mobile phone communication prices to remain low but also tremendously improved the services provided by Pakistan Telecommunications.

The customers were not the solitary beneficiaries of the telecommunication success in Pakistan. The profits to the government from this sector rose considerably as well. Cellular phone communication providers are diversifying into correlated technologies, such as wireless high speed internet, as well. This means more profits for these firms and finer prices and service dependability for the consumer. With new and used PCs becoming commonly available and easy on the pocket, it looks like the subsequent technological revolution in Pakistan is Pakistan is coming real soon.

By Ali Faizan
Published: 9/1/2009
 
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