Thailand - X2 Samui officially opens its doors

Koh Samui Island, the 3rd largest island and one of the most famous beach destinations in Thailand, is becoming increasingly popular for luxurious resorts.

The management team and owner; Astudo Hotel & Resort Management; is holding hands with LIFESTYLEHOTELS to deliver a unique experience of "luxury by design".

Located on the tranquil Beach of Hua Thanon (South of Lamai) on the south-east coast of Koh Samui, X2 Resort overlooks the Gulf of Thailand with 100 meters of private beachfront where 50 year-old trees provide a true X2 atmosphere……designed to satisfy the spirit.

The resort occupies 5 acres (12 Rais / 20,235 sqm) of land embracing 27 unique designer villas:
- 1 Owner’s Villa
- 1 Suite Pool Villa
- 21 Pool Villas
- 4 Garden Bungalows

The villas range from 110 to 225 sqm with pools of approximately 30 sqm.

Each designer styled private villa features a spacious private terrace, a garden patio, entertainment including a home theatre/ DVD/ LCD with satellite TV, a movie and music library, a selection of magazines and of course free high speed WiFi internet access throughout the resort.

X2 Samui is also equipped with its popular X2 Spa and an impressive outdoor massage pavilion to deliver a combination of traditional massages and spa treatments.

As well as in every other X2 Resort, the well known 4K restaurant and bar (pronounced "fork") which provides a ‘mix & match’ of eastern and western dishes and the best of fusion, will ensure that every single guest never gets bored. Local products in season and organic ingredients do dominate the menu.

According to Astudo CEO and co-owner Anthony McDonald X2 Samui is truly a totally unique resort. "It is the kind of resort that guests do not want to leave. The service is of course 5-star and the private villas are a sublime relaxing oasis. The peaceful and spacious atmosphere of the resort provides a feeling akin to a 21st century temple experience alike".

X2 Philosophy
X2 resorts have a very unique and unequivocal persona that is embraced by all elements of the resort. Whether it be design, service, location…..X2 resorts will always exhibit:
- Soulful …… tranquility; that provides sensual pleasures and thoughtfulness
- Freedom …… of space, process and rules; allowing guests to set their own agenda
- Simplicity …… in form and service; completely understated and unfussed.
All X2 Resorts are designed and built with a primary goal that they must "satisfy the spirit". This is partly achieved via architectural design, but more importantly through natural beauty of the location and the meshing of the structures with the canvas provided by nature.

To achieve this goal, the design of resorts are underpinned by several important X2 characteristics:
- Simplicity in style
- Invisibility of design
- Privacy without isolation
- Natural articulation of structures
- Homogeneous execution with the environment
X2 Appeal
Resorts by X2 appeal to people who appreciate style in a genuine, pure sense.

Almost an anti-brand; X2 does what large hotel chains cannot do, and a lot of that comes back to being human and unpretentious.

Whether it is design or service, X2 executes new ideas, not for the sake of it, but to deliver a unique sensual experience that is becoming so increasingly difficult to find. An experience that feeds the soul and rewards the senses in a down to earth way.

X2 guests are not pretenders, nor out to impress. They are drawn to X2 because it is real, unique, stylish and relaxed…… just like them.

For reservations please telephone +66 2696 8239 or email reservations.samui@X2resorts.com.

For media enquiries please contact:
Piangporn Chaiphet (Ms.)
PR & Events Manager
Phone: +66 2696 8239
E-mail: pr@astudo.com