Ten Tips for Advertising Your Business Opportunity

1. Make customers feel special.
Consumers always react and respond to identification/ recognition. A prime example of this is Starbucks encouraging barristers to learn names of regular customers. Great marketers also make sure that it is easy for their customers to reach competent/ professional persons when help is needed with any products or questions.

2. Distribute business cards.
It is common practice among real estate agents to append their photos and info to magnetic calendars. Another good idea is to give out notepads with contact info and taglines on every page.

3. Don’t market to unprofitable customers.
It will not do you or your business any good.

4. Create an e-mailing list.
Direct mailers and e-newsletters are very effective. Attract your customers to open your mail. This can be done by including special offers, analytic data or any other useful info.

5. Participate at trade shows and conferences.
It is always a good idea to be friendly. However be selective as trade shows maybe costly.

6. Mix business with pleasure… and charity.
Never underestimate the viral power of hosting a charity baseball game in your community.

7. Create a destination both online and offline.
You can easily attract customers by offering them an "enjoyable experience". A good example of this is the Barnes & Noble cafes. Casual gaming destinations is another good example and so too are forums.

8. Become an expert in your field.
By offering advice you establish yourself as an authority in that field. When people begin to identify you so too does familiarity of your associated brand. It is also a good idea to make use of tools like blogging and participating in a blogging community as well.

9. Build relationships with local media.
By having a good relationship with the local media you could gain a lot of publicity and create awareness among customers as well as prospective customers. The local media could play a big role in helping you enhance your reputation as it could have a viral effect.

10. Maintain relations with repeat customers.
It will always cost less retaining clients, however discontented or inactive they may be than acquiring new ones. In order to retain your customers you could send special messages and also offer them to improve their customer experience. Also having repeat customers means "repeat purchasing" occurs. By building trust and confidence you win the hearts of customers who keep coming. This results in repeat purchasing which in turn helps increase sales and boosts profits.

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