Sports Marketing
Business of Sport: Middlemen on the Rise
Sports marketing is on the up again after a French media company paid £584m for a leading agency.
Motorsports Marketing and Sponsorship
Learn about using motorsports marketing to increase your brand awareness and your market share. Article details the motorsports sponsorship industry, its benefits and options. Also lists sources for more detailed information.
Business of Sport: Women Tune in to Become Growth Market
Traditionalists will be choking on their cucumber sandwiches after it emerged that four in 10 of those watching the Ashes climax were women.
Sports Media: Welcome to ESPN's "SportsCenter," wherever that is
"SportsCenter" is every sports fan's dream. We all know the catchphrases and the opening theme. Now the talent's changed and it has become Disney's marketing platform. What gives? And where in the world is Kenny Mayne?
"In It to Win It" and other Lies
Sports marketing makes every team sound like a winner... even the perennial losers.
Traditionalists will be choking on their cucumber sandwiches after it emerged that four in 10 of those watching the Ashes climax were women.
Sports Media: Welcome to ESPN's "SportsCenter," wherever that is
"SportsCenter" is every sports fan's dream. We all know the catchphrases and the opening theme. Now the talent's changed and it has become Disney's marketing platform. What gives? And where in the world is Kenny Mayne?
"In It to Win It" and other Lies
Sports marketing makes every team sound like a winner... even the perennial losers.