Sponsorship Proposal

There are quite some definitions of sponsorship. The simplest way to put this business arrangement in words goes as 'the act of supporting an event, a person, organization, business or a group of people, financially or by the contribution of goods, products, services, manpower, etc'. The object of writing a proposal is to get such a support. The support (in cash or kind), is known as a 'sponsorship'. The person or organization which provides the sponsorship is known as the 'sponsor' or in some cases 'sponsor'. The person or entity that has been sponsored may be known as a 'sponsored' party, though in some cases, the word 'beneficiary' or 'patronage beneficiary' has also been used. Sponsorship is often said to have originated from the concept of patronage. Indeed the initial sponsorships were of the nature, where sportsmen, artisans and musicians were sponsored.

About Sponsorships

The age of advertising however bought in a new meaning for the concept of sponsorship. In today's era, businesses, events, programs and individuals are sponsored by companies for advertisements. You will find banners in stadiums and at rock concerts of the sponsorship providers. Sportsmen also wear clothing that carry the brand tag of their sponsor. One of the best aspects of advertising through sponsorship is that the targeted customers are bound to notice and consider the advertisement. Advertisement of sportswear by a sponsor at a football match accelerates the purchase probability. Sponsorship within advertising sector has become a deep component of all segments of any said national economy. It is marketing in a smart manner of marketing. Often business sponsorship gains the status of a regular business proposal leading to a venture.

Sponsorship Proposal

Writing a proposal for sponsorship is not that difficult a task and getting a sponsorship is also not that difficult due to the fact if the sponsoring party sees a good scope of advertising, the funds or kind is granted without hesitation, after all what sells better than a good image and some publicity. One of the first things that you will have to decide is whether the kind of sponsorship is for an event or a regular corporate. Here is a proposal sample to get the sponsorship from music record label for a rock concert.

To, The Manager, Public Relations, XYZ music. Subject: Proposal to sponsor the DEF alternative music festival. Dear Sir, TUV events, a prominent event management company, has organized a 4 hour DEF alternative music festival, to cater to the alternative music demand that has erupted in the city in the past couple of years. Demographics indicate that more than 70% of the 50,000 plus students demand alternative music. Music sellers and download sites indicate that more than 20,000 alternative songs are purchased, listened, viewed, or downloaded by the youth from this locality in every 24 hours. The concert will have 4 bands playing, which have of course won national acclaim as alternative musicians. The venue is capable of holding an audience of 750. We propose to you to sponsor the sound system, in both financial support as well as provisions of sound engineers. The venue will have 56 spaces for official advertisements plus a scope of further advertising in the form of informal souvenir advertising is also seen. Your company shall hold the sole right to advertisement. Apart from that out of the 4 bands, 3 artists are already in deep association with your company. We hope that your recording studio and label finds the terms and conditions reasonable. A cost sheet depicting the different requirements and a detailed fact sheet of the event has been attached with this letter. Our representatives are always available for any kind of any help, negotiation and discussion that you might want to initiate. Yours,

Since this kind of business writing, carries the features of a business agreement, back it with sufficient statements, proofs and documentation. Note that it is a sponsorship, not charity or a patronage. Hence make the proposal as well researched and as precise as possible, as the document is bound to lead to a rock solid contract. Leaving space open for negotiation is always a great option. Advertising the sponsorship provider and disclosing the marketing options with the help of a separate sheet is also a great option.