Sponsorship Proposal Example

Sponsorship deals are a win-win situation for all the parties involved. The company which is hosting a show gets the financing of someone else to carry forward their work and are saved the money from their own pockets, while the sponsors, for the price they pay get a pretty good place to advertise their wares to their target audience who are expected to be at the event to be hosted. So, as such, the deal benefits both. But, to get them you need to contact them about your need for a sponsor. This is where the proposal comes in.

Proposal Format

The first step in writing a sponsorship proposal is identifying the parties who will be interested. For example, a cement company would be least interested in sponsoring a prom party. You need to first understand your event and who you expect your audience to be. Only then can you identify a party who would be interested in your event as they get to make their advertisements for their target audience.

Writing the proposal is essentially about writing a formal letter. So, it needs to be well-written and to-the-point. One cannot afford to be too frivolous or too personal while writing this proposal, as you may give out the opinion that your event is not one to be taken seriously.

Thirdly, what do sponsor companies like to see? They like to see numbers. They like to see the amount they'll pay for the event, vis-a-vis, the number of people that will be attending the event. One of the best writing tips I can give you here is that try to look at things from the point of view of the prospective sponsor. What would you want to know about the event if you were the sponsor? Getting into the mind of the man in charge of this decision will help you write better.

So, to wrap it all up, let me just say that the sponsorship letter needs to have a good, formal language and secondly, the numbers which will interest the reader.

An Abstract Example

For the sake of this letter, we will assume that you are inviting a big cola company to sponsor your annual prom.

Respected Sir/Madam, We the students of XYZ High School are inviting you to sponsor, in part, our annual prom. As you may have heard, the annual prom of our school is one of the biggest parties in this otherwise sleepy town and by helping us put up this event you will gain terrific exposure for your product amongst a decidedly large target audience of about 500 people. The passes have been sold so, yes, the attendance of this scale is more or less guaranteed. Our school has a long standing association with your company as you have been sponsoring our school prom for the past two years and I'm sure that you have not been disappointed with the response you've seen over the years. The prom is due to be held in 3 months, so we eagerly await your response. We will be happy to negotiate the exact amount for sponsorships during this time. Thanking you, Students

Sponsorship proposals are not too tough to write and will seem a lot more professional (for more professional events) to include a detailed financial plan of your event.