Sponsorship Letter

Suppose you want to organize a major event, or you want to run a, say for example, club, what you need is a large amount of money. If it's not possible for you to arrange for a huge amount, you need someone who will agree to sponsor your event or your club and for that you have to write a sponsorship letter. Knowing how to write the letter is important. Given below are some steps that will help you to write the best letter.

Writing the Letter

Given below are some tips to write a good letter to your sponsor. It's important that you know the correct way, because the letter should create a good impression on the reader. If you just write a letter 'demanding' for some money, then I am sure that the person will not love to read it. Just go through the simple tips given below and then follow the format that is given.

Do your Research
Before you begin, it's best that you do some research about the company or the person from whom you are asking for the sponsor. By doing this you will get to know what kind of events they mainly sponsor; children related or women related etc.

Proper Introduction
Next what you have to do is inform the reader either about yourself. Let them know as to what you are doing and how you are linked to the event etc. The sponsor should know the person to whom they are going to give their money to.

Description of the Event
If you are asking the sponsors to sponsor an event, let them have as much information as you can give them about it. They should know for what their money is being used. Tell them why you need the money. Tell about where it is going to be held, since when your club has been organizing this event etc.

Be Personal but Formal
Keep the letter as personal as possible. Use words like "Dear" and if you have no idea as to whom you are writing the letter, then just write "To whom it may concern" or maybe "Dear Sir or Madam". A more personal letter makes the reader feel more close to the writer. But that does not mean that you communicate in an informal manner.

Short and Simple
Keep the letter as short and simple as possible. Use simple words and do not explain in long sentences as to why you need the money. Be honest in whatever you write and keep the letter short and do not write pages after pages. No one likes to read a letter that is four pages long.

Gratefulness
At the end of the letter, do not forget to mention how grateful you are for the company or the organization sponsoring you or the event. You can also click pictures of the event and send them to your sponsor. A great way to show them how their money is being used.

Sign Off
The last thing that you have to do is sign off. Give your name, your address, your designation and also the contact details so that the person can contact you. Even if you use a letter head, it's best that you give these details again. Let us now see a template so that you understand clearly what is being stated here.

Letter Format

Sponsorship Letter Name of the Sponsor: Address of the Sponsor: Date: Reference: Reason for writing the letter Dear Sir/Madam/Name of the Person First Paragraph: Self introduction, for example if you are the president of a club, then mention a bit about what the club is all about. Second Paragraph: This should contain a brief description about the event for which you need the sponsor. Write about what the event is all about, where it is going to be held etc. Third Paragraph: This is the most important paragraph where you have to write and ask them about sponsoring your event and you also have to tell them as to why you need the money. In this section you have to very carefully choose your words. Do not make it seem that you are DEMANDING for money and also show your gratitude through this letter. Fourth Paragraph: This is the closing paragraph, where you have to thank your sponsor and also inform them as to how they can benefit from this sponsor, such as putting up their banner, or giving out pamphlets etc. and advertising the company. Sign off Your own address and contact details.

Sample Letter

Mr. James Potter Arsenal Sports Goods Company 123 ABC Lane, New York City, NY 34 October 12, 2006 Re: Sponsorship Chance Digjam Sporting Club Dear Mr. Potter I am Severus Snape and I am the President of Digjam Sporting Club, which is a popular baseball club and it was started by my brother 10 years back. This club has at least a hundred boys coming from various backgrounds and schools and they have also played at various league matches. This year our club won the Champions Trophy and some of the players have also been accepted in various Universities for their sporting talents. Every year, our club organizes an event called 'We Can Do It', and the returns of these events goes in supporting those underprivileged children who love to play sports but cannot due to financial reasons. However, we are facing some financial problems in organizing the whole event and were hoping that you could help us out with it a bit. In return for your help, we can help you to advertise your company to the other sports clubs who will attend the event. We can also hang a banner of your company near the main entrance and we can also have your logo on the sweatshirt that our club has. Your name will also be listed in our annual magazine that is sent to many sports clubs. We really appreciate your help and would be grateful if you could let us know whether or not you accept our proposal. Hope to hear from you soon. Thanking You Yours sincerely Severus Snape President: Digjam Sports Club Washington D.C.

Now that you how to write the letter, and you also have a sample with you, you will not face any problems in future when asking for sponsorships from any organization or person. Just follow the simple steps given above.