Solicitation Letter Template

A solicitation letter is a kind of business letter which is written in order to raise funds for a good cause from prospective donors or sponsors. Though raising money for a noble cause in itself is a difficult task, on top of that, writing a good solicitation letter can be a bit intimidating. No matter how rich your sponsors or donors are, it is not easy to get money out of their pockets. Hence, a good solicitation letter containing the right words that can motivate them to donate money willingly can prove to be very helpful.

So if you are fumbling with proper words for your fundraising solicitation letter, then refer to the below given example for your help. But before moving on to the template, let us first have a look at some important pointers.

How to Write a Good Solicitation Letter

Like any other letter, a solicitation letter should also have a story explaining the cause of the event that will catch reader's interest. A simple yet precise explanation of why funds are needed can be a good start. Next thing that your readers or sponsors would like to know is where the donations will be going, hence, ensure that your letter explains properly how the funds are being used. While asking for funds, be specific in telling the right amount and properly explain the donation process. Set a deadline, as this will convey a sense of urgency to your donors and will motivate them to do things well in time. Add a P.S. to the letter, with main points included in a short and precise manner to remind your readers again about the event and the funds needed.

Solicitation Letter Template

Date: Name: Name of the company: Address: City: Dear (First Name): I am really grateful to you for taking out time from your busy schedule and having a conversation on (Date). The (name of the event), is (describe the event) which will be held on (date of the event) at (the address of the venue). The main aim of conducting this event is to raise funds of $ (amount) for the young cancer patients that rely on our organization (name of organization). The young adult cancer population, (ages 18-39) is the most under served population of cancer patients worldwide, hence, our organization provides financial support to such cancer patients by catering to their physical, emotional, psychological and medicinal needs. The donations will go directly toward rendering these much-needed programs to a very deserving group of people to help them live a decent and normal life. Considering the long term relation that we share with your organization, I hope you will take this opportunity to support this event, as your help will do so much to aid these cancer patients. In reciprocation to your kind favor, we will promote your organization, on our website and our event brochure. You can send a check, payable to the (name of the organization), or my address given below, and if you have any queries regarding the event, please feel free to contact me at the (contact number) or (email id). We will be sincerely thankful if you can extend your help towards us. Thank you for sparing your valuable time and being willing to help us. Yours sincerely, Name: Position: Address: P.S. (write a few points to re-emphasize your donation request)

Quite often it happens that though your donors are willing to help, they just forget about it, hence don't be hesitant to send them a reminder. Tell them that fundraising is going well, but you are still a few feet away from reaching your goal. If the organization responds to you in the form of a donation or contribution for your cause, do express your gratitude by sending them a donation thank you letter.